Finance
UK's Aston Martin sells F1 branding rights as it warns of bigger loss
Published by Global Banking & Finance Review®
Posted on February 20, 2026
1 min readLast updated: February 20, 2026
Tags:Global trade
Quick Summary
Aston Martin expects a wider 2025 annual loss as tariffs and weak demand in North America and China weigh on results. The adjusted operating loss is seen below the lower end of market consensus.
Feb 20 (Reuters) - Aston Martin warned on Friday that its annual loss would be worse than the market view and said it would sell the right to use its name on the Aston Martin F1 Team for 50 million pounds ($67.29 million) to bolster its finances after a challenging year. The perpetual naming rights deal with AMR GP Holdings, which operates the Formula One racing team, will provide immediate liquidity to the automaker, which is struggling with tariff pressures and weak demand in North America.
Aston Martin also reported a nearly 10% drop in car deliveries to 5,448 vehicles in 2025, hurt by fewer high margin special deliveries in the year.
The company expects an adjusted operating loss slightly below the lower end of market consensus of a loss between 139 million pounds and 184 million pounds ($187.07-$247.35 million), according to company-compiled consensus.
($1 = 0.7439 pounds)
($1 = 0.7432 pounds)
(Reporting by Yamini Kalia in Bengaluru; Editing by Nivedita Bhattacharjee)
Key Takeaways
- •Aston Martin warns of a wider-than-expected 2025 adjusted operating loss.
- •Tariffs and weaker demand in North America and China are key headwinds.
- •Management expects the loss to come in below the lower end of consensus.
- •Results highlight pressure on sales and margins through 2025.
- •Investor focus turns to guidance updates and cost-control measures.
Frequently Asked Questions about UK's Aston Martin sells F1 branding rights as it warns of bigger loss
1What is the main topic?
Aston Martin forecasts a wider-than-expected 2025 annual loss, citing tariff pressures and softer demand in North America and China that are weighing on performance.
2Why is Aston Martin expecting a deeper loss?
New and evolving tariffs and weaker demand in key markets, particularly North America and China, are pressuring sales and margins, pushing the adjusted operating loss below prior expectations.
3What does this mean for investors?
The outlook underscores near-term earnings pressure and raises focus on guidance, cost controls, and model launches. Investors will watch for updates that could affect AML’s share performance.
