Finance
UK investigates Musk's X over Grok deepfake concerns
Published by Global Banking & Finance Review®
Posted on January 12, 2026
3 min readLast updated: January 20, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on January 12, 2026
3 min readLast updated: January 20, 2026
The UK is investigating Musk's X for Grok AI deepfake issues, focusing on illegal content protection. Ofcom may impose penalties for non-compliance.
By Sam Tabahriti and Paul Sandle
LONDON, Jan 12 (Reuters) - Britain's media regulator launched an investigation into Elon Musk's X on Monday to determine whether sexually intimate deepfakes produced by its Grok AI chatbot violated its duty to protect people in the UK from content that could be illegal.
"There have been deeply concerning reports of the Grok AI chatbot account on X being used to create and share undressed images of people – which may amount to intimate image abuse or pornography – and sexualised images of children that may amount to child sexual abuse material," Ofcom said in a statement.
When asked for comment on Monday on the launch of the formal investigation, X pointed to a previous statement in which it said it takes action against illegal content on the platform, including child sexual abuse material, by removing it, permanently suspending accounts, and working with local governments and law enforcement as necessary.
"Anyone using or prompting Grok to make illegal content will suffer the same consequences as if they upload illegal content," it said.
STARMER: GROK IMAGES ARE 'DISGUSTING'
The regulator is under pressure to act after Prime Minister Keir Starmer said on Thursday the images produced by Grok were "disgusting" and "unlawful".
Musk's X had to "get a grip" on Grok, Starmer said.
Asked on Monday whether X could be banned, Business Secretary Peter Kyle said: "Yes, of course," but he noted that the power to do so lay with Ofcom.
Fellow minister Liz Kendall welcomed Ofcom's formal investigation, adding that it must be completed swiftly.
Creating or sharing non-consensual intimate images or child sexual abuse material, including AI-generated sexual imagery, is illegal in Britain.
Additionally, tech platforms must prevent British users from encountering illegal content and remove it once they become aware of it.
X has faced condemnation in other countries over the feature, which can produce images of women and minors in skimpy clothing.
French officials have reported X to prosecutors and regulators, calling the content "manifestly illegal," while Indian authorities have also demanded explanations.
X said it has restricted requests to undress people in images to paying users.
Ofcom will investigate whether X failed to assess the risk that people in Britain would see illegal content, and whether it considered the risk to children.
Ofcom said in the most serious cases of non-compliance it could ask a court to require "payment providers or advertisers to withdraw their services from a platform", or make internet service providers block access to a site in Britain.
(Reporting by Sam Tabahriti and Paul Sandle; Editing by Kate Holton and Sharon Singleton)
Compliance refers to the process of ensuring that a company adheres to laws, regulations, and guidelines relevant to its business operations. This is crucial in the banking and finance sectors to avoid legal penalties.
Cybersecurity involves protecting computer systems, networks, and data from digital attacks, theft, and damage. It is essential for financial institutions to safeguard sensitive information and maintain customer trust.
Intimate image abuse refers to the non-consensual sharing or distribution of private sexual images, which can lead to severe emotional and psychological harm to the victims involved.
Child sexual abuse material refers to any visual depiction of sexually explicit conduct involving a minor. It is illegal and heavily prosecuted under various laws worldwide.
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