Finance
UK PM Starmer says X moves to comply with UK law over AI deepfakes
Published by Global Banking and Finance Review
Posted on January 14, 2026
UK PM Starmer Confirms X's Compliance with New AI Deepfake Laws
UK Government's Response to AI Deepfake Concerns
LONDON, Jan 14 - British Prime Minister Keir Starmer said on Wednesday that Elon Musk's X is acting to ensure full compliance with UK law after the country's media regulator launched a probe into the platform over sexualised imagery produced by the Grok AI chatbot.
Investigation by Ofcom
"I have been informed this morning that X is acting to ensure full compliance with UK law," Starmer told parliament, adding that the government would take further measures if needed.
New Legislation on Deepfakes
Ofcom launched an investigation into the social media platform on Monday over concerns Grok was creating sexually intimate deepfake images in violation of its duty to protect people in the UK from illegal content.
X's Actions and Statements
Technology minister Liz Kendall said a new law making it an offence to create sexual deepfakes would come into force this week to tackle the images, which she called "weapons of abuse".
X did not immediately respond to a request for comment. It said earlier in January that it has restricted requests to undress people in images to paying users.
(Reporting by Muvija M, writing by Sam Tabahriti; editing by Sarah Young)
Frequently Asked Questions about UK PM Starmer says X moves to comply with UK law over AI deepfakes
1What is compliance?
Compliance refers to the process of ensuring that a company adheres to laws, regulations, guidelines, and specifications relevant to its business operations.
2What are digital payments?
Digital payments are transactions that occur electronically, allowing consumers to pay for goods and services using digital methods such as credit cards, mobile wallets, or online banking.
