Finance
UK PM Starmer says X moves to comply with UK law over AI deepfakes
Published by Global Banking & Finance Review®
Posted on January 14, 2026
2 min readLast updated: January 19, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on January 14, 2026
2 min readLast updated: January 19, 2026
UK PM Starmer confirms X's compliance with AI deepfake laws amid Ofcom's investigation into Grok AI chatbot. New UK law targets sexual deepfakes.
LONDON, Jan 14 - British Prime Minister Keir Starmer said on Wednesday that Elon Musk's X is acting to ensure full compliance with UK law after the country's media regulator launched a probe into the platform over sexualised imagery produced by the Grok AI chatbot.
"I have been informed this morning that X is acting to ensure full compliance with UK law," Starmer told parliament, adding that the government would take further measures if needed.
Ofcom launched an investigation into the social media platform on Monday over concerns Grok was creating sexually intimate deepfake images in violation of its duty to protect people in the UK from illegal content.
Technology minister Liz Kendall said a new law making it an offence to create sexual deepfakes would come into force this week to tackle the images, which she called "weapons of abuse".
X did not immediately respond to a request for comment. It said earlier in January that it has restricted requests to undress people in images to paying users.
(Reporting by Muvija M, writing by Sam Tabahriti; editing by Sarah Young)
Compliance refers to the process of ensuring that a company adheres to laws, regulations, guidelines, and specifications relevant to its business operations.
Digital payments are transactions that occur electronically, allowing consumers to pay for goods and services using digital methods such as credit cards, mobile wallets, or online banking.
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