Business
Uber-rival Bolt sees Africa as growth market
Published by maria gbaf
Posted on November 11, 2021
2 min readLast updated: January 28, 2026
Global Banking and Finance Review
Company
Published by maria gbaf
Posted on November 11, 2021
2 min readLast updated: January 28, 2026
Bolt, a ride-sharing service, targets Africa for expansion due to its growth potential. The company aims to invest in both ride-sharing and food delivery sectors.
By Supantha Mukherjee and Catarina Demony
STOCKHOLM/LISBON (Reuters) – Bolt, a rival of Uber’s ride-sharing and food delivery business, plans to focus on Europe and Africa for now, Chief Executive Markus Villig said in an interview, brushing aside the prospect of any possible expansion in the United States.
The Estonian startup, which also offers car sharing and electric scooter rental, operates in 300 cities across 45 countries, has more than 75 million customers and is valued at $6 billion.
“There’s been a fundamental shift in how investors and tech companies see the world,” Villig, Bolt’s 27-year-old co-founder, said. “It’s very clear that you can build a huge company, hundreds of billions of valuation, without ever going to the U.S.”
Bolt’s narrower focus compared with Uber, which is present in 70 countries, is similar to that of ride-hailing firm Lyft, which has been present in only Canada and the United States.
Africa has been one of its main targets for expansion as a lack of transport infrastructure and a growing population make it a lucrative market for car sharing. Its potential has also attracted other tech companies https://www.reuters.com/world/africa/music-streamers-turn-telcos-make-africa-pay-2021-10-12.
“The growth opportunity for us as a company is much bigger (in Africa) than what it would be in a developed country where everybody has cars and public transport is available,” Villig said.
Bolt might seek partnerships in future that could allow a user to order using the Bolt app in countries where it does not operate, Villig said, without providing further details.
While Uber is the biggest rival for ride-hailing, in food delivery, Bolt faces competitors including Just Eat, Takeaway.com and on Tuesday DoorDash https://www.reuters.com/technology/doordash-buy-finland-food-delivery-startup-over-8-billion-deal-2021-11-09 entered Europe via a $8 billion purchase of Wolt.
Bolt, which got into food delivery in 2019, said it plans to invest more to add a bigger selection of restaurants and make its service more affordable.
In some of the countries Bolt is fully sustainable and can reinvest those cash flows into expansion, Villig said. “But this is a capital intensive sector, so it’s likely we are going to raise more funding in the future.”
Bolt raised 600 million euros ($693.84 million) in August from investors such as Sequoia and G Squared.
($1 = 0.8648 euros)
(Reporting by Catarina Demony in Lisbon and Supantha Mukherjee in Stockholm; Editing by Barbara Lewis)
The article discusses Bolt's focus on expanding its services in Africa and Europe, highlighting Africa as a key growth market.
Africa's lack of transport infrastructure and growing population make it a lucrative market for Bolt's ride-sharing services.
Bolt operates in fewer countries than Uber but focuses on specific markets like Africa, whereas Uber is present in 70 countries.
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