Published by Jessica Weisman-Pitts
Posted on November 9, 2021
4 min readLast updated: January 28, 2026
The UAE experiential learning market is expanding, driven by activity kits and e-learning. The market is projected to grow significantly by 2027.
Experiential learning is an employed learning procedure whereby students ‘learn by doing’ and by exposing on the experience. The Experiential learning activities can comprise, but are not restricted to, hands-on laboratory experiments, practicums, internships, study abroad, field exercise, undergraduate research and studio performances.
In other words, the experiential learning is the procedure of learning by doing. By employing students in hands-on experiences and reflection, they are better enable to link theories and knowledge learned in the classroom to the real-world conditions. Furthermore, the experiential learning choices prevail in a category of course and non-course-based forms and may comprise community service, service-learning, undergraduate research, study abroad and culminating experiences likewise student teaching, internships and capstone projects, to name a few.
The effective growth in awareness about the experiential learning products to support activity kit and e-learning sales in UAE. The activity kit industry in UAE is at its nascent stage has penetrated >0.5% of its target addressable market. The majority of activity kit subscription providers entered the industry post-2017. The industry witnessed double-digit revenue and subscriber growth during the forecast duration. Transforming lifestyle with an augmenting number of dual working parents and growing screen time of kids, has led to the requirement of self-engaging, educational solution and fun likewise activity kits.
Based on age group, the majority of activity kit subscribers are from 0-6 years age group category followed by 7-9 years and 10-14 years. Minimal academic pressure, traction towards art & craft activities and convenience of free time has resulted in 0-6 years registering for majority of activity kit requirement. Companies can penetrate amongst +6-year-old kids by growing the complexity level of the activities and by making curriculum-based activity boxes.
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Based on the subscription type, majority of subscribers prefer 2 month subscription followed by 6 months, 3 month, 1 month, 12 months and several others, however majority of revenue comes from 6 month and 12 month subscribers owing to huge variation in subscription price. The concept of activity kit is new around UAE and therefore parents prefer to take a trail subscription of 2 month, 1 month or 3 month. Requirement seasonality and kids behaviour are the other cause for the majority of subscriber choosing 2 month subscription.
Although, the industry is concentrated by 2 of the top players registering for +70% of the total revenue during 2020. Currently, majority of companies are functioning as small business with very few of employees and therefore the industry has a lot of scope for foreign and local players with excellent financial backing to enlarge in the country. Prevailing companies are developing art & craft and STEM themed activities. The organizations in UAE have explored diverse revenue streams such as subscription, one-off sales, gift cards, festive boxes, travel boxes, marketing and STEM classes.
Not only has this, the industry is condensed by Indian E-learning companies such as BYJU’s, Vedantu, and Toppr. Much offline training institute enrolled the e-learning segment owing to COVID during 2020. The competition in the industry is fierce, with companies contributing on the basis of basis of curriculum, target audience, technological stack, school partners and brand importance.
The industry experienced a slight drop in revenue during 2020 owing to shortage of possibility of door-to-door consulting and also because several of the expats returned to their home countries. However, the industry is still projected to grow with a double-digit CAGR by introducing Arabic tutoring, by sales and marketing enlargement by Indian players such as Toppr & Vedantu, the introduction of coding courses and by increasing the B2B partnerships.
For More Information, refer to below link:-
UAE Experiential Learning Market Research Report
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The article discusses the growth and trends in the UAE experiential learning market, focusing on activity kits and e-learning.
The majority of activity kit subscribers are from the 0-6 years age group.
COVID-19 led to an increase in e-learning as offline training institutes moved online.
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