Published by Wanda Rich
Posted on March 25, 2025
Shrinking Backyard Spaces in the United States Making Above Ground Pools More Attractive to Those Who Want to Take the Plunge: Fact.MR Report
According to a new study by Fact.MR, the market for above ground pools in the United States is estimated at a valuation of US$ 557.4 million in 2024, and has been analyzed to expand at a CAGR of 5.7% throughout the forecast period (2024 to 2034).
Market growth is being driven by a confluence of factors catering to evolving consumer preferences and lifestyle changes. More households are seeking affordable recreational options to enhance their outdoor living spaces. Above-ground pools offer a cost-effective alternative to traditional in-ground pools, making them an attractive choice for budget-conscious consumers.
Steadily increasing urbanization and smaller backyard spaces have increased the appeal of above-ground pools due to their portability and compact size. These pools can be easily installed in confined areas, providing homeowners with a refreshing oasis without compromising on valuable outdoor space.
Technological advancements in pool materials and designs have also played a pivotal role in fuelling the demand for above ground pools. Manufacturers have introduced innovative features such as energy-efficient filtration systems, durable and low-maintenance construction materials, and visually appealing designs that complement modern outdoor aesthetics. These enhancements have broadened the appeal of above ground pools, attracting consumers who value both functionality and style.
Furthermore, availability of finance options and promotional offers from retailers and manufacturers have made above ground pools more accessible to a wider range of consumers, further driving market growth. With these factors converging, the United States above ground pool market is poised to continue its upward trajectory, catering to the evolving needs and preferences of modern homeowners.
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Key Takeaways from the Market Study:
“Low installation & maintenance cost and less space requirements of above ground pools attracting cost-conscious consumers,” says a Fact.MR analyst.
Key players:
Intex Recreation Corp; Bestway; Cornelius Pool; JILONG; Step2 (Aterian); Doughboy Pools; Blue Wave Products; SUNNY LIFE; Wilbar; Polygroup; Aflex Inflatables; Mylle; Funboy; BigMouth Inc.
Market Growth Stratagems:
Product innovation are playing a crucial role in this business space, with manufacturers focusing on developing energy-efficient, low-maintenance, and visually appealing above ground pools to cater to changing consumer preferences. Strategic partnerships with retailers, contractors, and landscape designers are also prevalent, enabling wider distribution channels and bundled service offerings. Targeted marketing campaigns highlight the affordability, convenience, and recreational benefits of above ground pools, positioning them as cost-effective alternatives to in-ground pools for homeowners seeking backyard oases.
Additionally, environmentally conscious marketing emphasizes the sustainable nature of certain above ground pool materials and construction methods, appealing to eco-conscious consumers. These multifaceted growth strategies aim to capitalize on the increasing demand for outdoor living spaces and position above ground pools as a viable option in the competitive residential pool market.
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Above Ground Pools in United States Industry News:
More Valuable Insights on Offer:
Fact.MR, in its new offering, presents an unbiased analysis of the United States above ground pool market, presenting historical market data (2019 to 2023) and forecast statistics for the period of 2024 to 2034.
The study reveals essential insights based on pool frame type (with frame, without frame), shape (oval-shaped, square-shaped, rectangular-shaped, round-shaped), maximum number of people (up to 3 people, 4 to 6 people, 7 to 8 people, above 8 people), end use (residential, commercial), and sales channel (offline sales [franchised sports outlets, retail sports outlets, modern trade channels, specialty stores], online sales [direct to customer, third-party websites]), across key regions of the U.S. (Northeast United States, Southwest United States, West United States, Southeast United States, Midwest United States).
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