Tropitone Rebrands With ‘Beautifully Crafted, Time Tested’ Message

Tropitone, a designer and manufacturer of resort-style outdoor furniture, announces a comprehensive rebrand that emphasizes the Beautifully Crafted, Time Tested attributes of the companys furniture. The rebranding launches today with a new visual identity, website and advertising.

We developed a new strategic vision for the company that combines our commercial heritage and dedication to quality and modernizes the brand to speak directly to todays commercial designers and residential homeowners, said Gene Moriarty, chief executive officer for Tropitones parent company, Brown Jordan International. The new branding is designed very well to speak to Tropitones strengths and provide a solid foundation for future growth of the product line and the business.

Tropitone furniture and the new campaign are built on one simple truth: Quality design and long-lasting materials can come together to create escapes that last a lifetime. The new campaign uses the tagline Beautifully Crafted, Time Tested to evoke the aesthetics of craftsmanship and quality and communicate longevity and durability.

The updated Tropitone logo is a clean, simplistic and original wordmark. A new color palette of orange and teal reflects the tones of sky, water and sun the essence of a day spent poolside. To speak to both contract designers and homeowners, a new print ad strategy uses a split-screen technique to showcase what the furniture looks like at a beautiful beach resort and what the same furniture looks like in a customers backyard.

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Tropitone will also celebrate the rebrand with the launch of the new Samba collection today in its updated Merchandise Mart showroom at Casual Market Chicago. Inspired by modern midcentury design, Samba offers incredible energy, fueling good moods and great conversation. Designed for the residential market, it features several outdoor seating options and a dining collection. New for commercial spaces is the Mixx Woven modular collection available in multiple seating configurations, including sectionals and loungers. To see the new products, visit www.tropitone.com.

About Tropitone

Tropitone offers beautifully crafted, time-tested outdoor furniture for the worlds most luxurious resorts and hotels and residential homeowners who want to re-create the resort experience in their own backyards. The company designs and manufactures products specifically designed for each of the commercial and residential market segments, all with the same high-performance standards of professional-grade furniture. Tropitone is recognized throughout the casual furniture marketplace for its heritage of high quality, commitment to design and extraordinary craftsmanship. The company is owned by Brown Jordan International and headquartered in Irvine, California, with primary manufacturing facilities there and in Sarasota, Florida. For more information and to see the full product line, visit www.tropitone.com.

About Brown Jordan International

Brown Jordan International is a leading designer and manufacturer of quality indoor and outdoor furnishings that inspire the beautiful life with designed spaces and elevated experiences that enable people to gather, connect and express themselves. The worlds most inspired portfolio of furniture design includes recognized and designer renowned brands including Brown Jordan, Winston, Charter, Tropitone and Texacraft that offer a full range of products for residential, hospitality, leisure, corporate, restaurant and other commercial environments. Brown Jordan International is privately held, with corporate offices located in St. Augustine, Florida. For more information, visit www.bji.com.

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