Published by Global Banking & Finance Review®
Posted on February 4, 2026
1 min readLast updated: February 4, 2026
Add as preferred source on GoogleToyota plans a 30% increase in hybrid vehicle production by 2028, targeting 6.7 million units. The hybrid market share is expected to reach 60%.
TOKYO, Feb 4 (Reuters) - Toyota plans to boost production of hybrid and plug‑in hybrid vehicles to about 6.7 million cars by 2028, 30% higher than its 2026 target, the Nikkei business daily reported on Wednesday.
The world's largest automaker is aiming to raise global output to about 11.3 million vehicles in 2028, roughly 10% above its 2026 plan, the paper said, adding that hybrids would account for about 60% of production, up from around 50% this year.
A Toyota statement said the company provides a rough estimate of future production prospects to suppliers and other partners every year as a reference for their planning, emphasising that these figures are a reference and not production or sales plans.
(Reporting by Daniel LeussinkEditing by Louise Heavens and David Goodman)
A hybrid vehicle is a car that uses two or more types of power, typically combining a gasoline engine with an electric motor to improve fuel efficiency and reduce emissions.
A production goal is a target set by a company to achieve a specific level of output within a certain timeframe, often used to measure performance and efficiency.
Market share refers to the portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.
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