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    Headlines

    In Tough Times, Russians Are Turning to Magic

    Published by Global Banking & Finance Review®

    Posted on April 16, 2026

    4 min read

    Last updated: April 16, 2026

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    In tough times, Russians are turning to magic - Headlines news and analysis from Global Banking & Finance Review
    Tags:FinanceSocietyCultureMarketsRussia

    Quick Summary

    Amid war and economic hardship, mysticism is surging in Russia: 85% of adults have tried magical practices, spending on occult services soared in 2024, and lawmakers are pushing to ban esoteric advertising amid Orthodox Church opposition.

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    Table of Contents

    • The Rise of Mysticism and Witchcraft in Russia
    • Witchcraft Amidst Conflict and Uncertainty
    • Surge in Mysticism: Polls and Consumer Trends
    • Historical Context and Modern Revival
    • Current Trends and Statistics
    • Market for Magical Goods
    • Religious and Legal Pushback
    • The Orthodox Church's Response
    • Church vs. Psychics: Not a Competition
    • Additional Information

    In tough times, Russians are turning to witchcraft

    The Rise of Mysticism and Witchcraft in Russia

    Witchcraft Amidst Conflict and Uncertainty

    MOSCOW, April 16 (Reuters) - Self-described witch Natalia Malinovskaya has a new client base: men fighting in eastern Ukraine, who, like a growing number of Russians, are drawn to the supernatural against a backdrop of conflict and economic uncertainty.

    In her darkened apartment in Moscow, Malinovskaya, who says she inherited her powers from her grandmother, offers services from love spells to protection from evil. She has also made frequent appearances on Russian television.

    Demonstrating how she detects a bad vibe over someone's health by wafting a lit match over a glass, she says most people seek help for love problems, including soldiers worried about their partners staying faithful.

    "They contact me, and there are many of them," said Malinovskaya, cautioning that she can only cast spells in person when soldiers are on leave. "It's impossible to carry out a ritual at the front. Where would someone burn candles, and how would I even send them there?"

    Surge in Mysticism: Polls and Consumer Trends

    Historical Context and Modern Revival

    STATE POLLSTER REPORTS SURGE IN MYSTICISM

    Orthodox Christianity, mysticism and folk superstitions have coexisted in Russia through centuries of tsarist rule and the religious repression of the Soviet era.

    Interest surged in the final years of the Russian Empire - when faith healer Rasputin's influence over the tsar's family caused public outrage - and again during the chaotic years after the Soviet Union's collapse. After a period of decline it is on the rise again.

    Current Trends and Statistics

    "Today's geopolitical and economic challenges in Russia and worldwide heighten anxiety, triggering a surge in mysticism," state pollster VTsIOM said in March as it published a poll showing that 85% of Russians had dabbled in magical practices. 

    "In such conditions, especially against the backdrop of military threats, belief (regardless of which gods are involved) turns into a tool of psychological defense," it said.

    Russian forces have been on the offensive in Ukraine for over four years, fuelling a deadly crisis that has damaged Russia's international standing, slowed the economy and driven up the cost of living.

    Nearly half of Russians believe that some people may be able to predict the future or have magical powers, the survey showed, up from less than a third in 2019.

    Market for Magical Goods

    Demand for crystal balls and protective amulets more than doubled last year, while sales of aspen stakes - said to defend the owner from evil spirits - quadrupled, said Russian cash register operator ATOL, citing consumer spending data. 

    At Witch Store in Moscow, which sells crystals, tarot guides, and other magical paraphernalia, a couple of customers browsed the shelves looking for incense to cleanse the air or bring good luck.

    "Black obsidian spheres are very popular and in high demand. Obsidian is considered a stone of safety," said the shop's co-owner, Yulia Gusanova, referring to volcanic glass.

    Voodoo-themed bar Marie Laveau, which offers tarot readings, has benefited from the zeitgeist, said owner Evgeniya Chassagnard. "It turned out that we matched perfectly with the moment," she said.

    Religious and Legal Pushback

    The Orthodox Church's Response

    ORTHODOX CHURCH CALLS FORTUNE-TELLING A 'DEVILISH POWER'

    The revival has its opponents. Last year, a group of lawmakers submitted a bill to ban adverts for services such as astrology and energy healing, warning that they can lead to the financial exploitation of vulnerable people.

    Patriarch Kirill, the head of Russia's Orthodox Church, backed the idea of a ban last year and in January decried the "mass manipulative influence" of fortune-tellers and psychics.

    "There is a dark force present in fortune‑telling. If miracles involve divine power and grace, then fortune‑telling involves a devilish power," he told state news agency TASS in a separate interview, implying a link with "satanism" which was outlawed by the Supreme Court last year.

    Church vs. Psychics: Not a Competition

    Asked if the church, which sometimes performs exorcisms, considered psychics as rivals, a spokesman for the church, Vakhtang Kupshidze, told Reuters that this was missing the point.

    "We don't exactly see them as competitors, because competition implies ... a struggle for clients," he said. 

    Additional Information

    ($1 = 76.0000 roubles)

    (Reporting by Reuters, writing by Alessandra Prentice; editing by Philippa Fletcher)

    Key Takeaways

    • •A VCIOM poll in March 2026 found 85% of Russians have engaged in mystical practices, and 81% believe in supernatural beings such as spirits or saints (rt.com).
    • •In 2024 Russians spent approximately 2.4 trillion rubles (~$24 billion) on occult services—far exceeding mental health spending—and interest surged online and in retail (eurasiareview.com).
    • •Legislators have drafted bills to ban advertising for mystical services—tarot, astrology, new-age practices—drawing backing from the Orthodox Church, which denounces such practices as manipulative or diabolical (meduza.io).

    References

    • Most Russians believe in supernatural creatures – poll — RT Russia & Former Soviet Union
    • Since Start Of Expanded War In 2022, Russians Have Increasingly Turned To Fortune Tellers And Witchcraft – OpEd – Eurasia Review
    • Mystics, meet Russia’s muzzle Lawmakers move forward with legislation to ban advertisements for ‘new age and magical services,’ from astrologists to witches — Meduza

    Frequently Asked Questions about In tough times, Russians are turning to magic

    1Why are more Russians turning to magic and mysticism?

    Amid conflict and economic uncertainty, many Russians seek comfort and psychological defense through supernatural practices.

    2What types of magical services are in demand in Russia?

    Services such as love spells, protection rituals, fortune-telling, and sales of amulets and crystals are increasingly popular.

    3How has the Russian Orthodox Church responded to this surge?

    The Orthodox Church has criticized fortune-telling as a 'devilish power' and supports banning ads for such services.

    4How much has belief in magic grown among Russians?

    According to polls, 85% of Russians have tried magical practices, an increase from less than a third in 2019.

    5Are lawmakers taking action against mystical services in Russia?

    Yes, lawmakers have proposed a bill to ban advertising for astrology and psychic services, citing financial exploitation risks.

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