Thomson Reuters partners with Squirro to combine artificial intelligence technology and data to unlock customer intelligence

Strategic agreement provides actionable AI-driven insights that can seamlessly integrate into customer’s CRM systems to give them a competitive edge.

Thomson Reuters has partnered with augmented intelligence solution provider Squirro to provide an AI-driven solution that leverages the power of today’s customer relationship management (CRM) platforms to deliver a complete, current overview of each client, boosting engagement and facilitating deal idea generation for the banking industry.

The solutions combine Thomson Reuters trusted data and insights including company overviews, I/B/E/S Estimates and financial statements, alongside Squirro’s AI technology and CRM integration capabilities to provide a single view of customers’ information.

Instead of having a vast amount of data scattered across unconnected siloes, Thomson Reuters and Squirro’s combined technology allows the co-mingling of customer’s own proprietary data with third party content. Customers benefit from increased productivity thanks to a flexible user-interface to help with their decision-making processes, allowing them to build on the predictive insights leading to enhanced customer relationships, deal idea generation, and increased ROI.

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Key benefits of the solution include:

  • Increasing productivity by providing a single view of the customer: blending internal information (meeting notes, deal history, pipeline, products) and third-party market data in one application
  • Providing pertinent and resonating talking points and material as the basis for each client interaction, allowing a proactive approach to customer service
  • Using AI-driven tools and predictive analytics to facilitate cross-selling, the sourcing of new prospects, deal origination and fulfillment

“Banks are operating multiple platforms containing customer information, with significant time being spent searching for and compiling relevant information, and not making the most of unstructured data sources” said Leon Saunders-Calvert, global head of capital markets & advisory at the Financial & Risk division of Thomson Reuters. “Finance professionals are demanding more from their data and financial institutions are driving digitization strategies to spot new opportunities faster. Our partnership with Squirro allows customers to increase productivity through trusted, timely, insightful and actionable content through a singular customer intelligence solution.”

“The fact that every leading financial services firm in the world uses Thomson Reuters speaks highly for the value of its data and the insight it offers,” said Dr. Dorian Selz, CEO, Squirro. “But that insight is even greater when viewed in the context of a company’s own data with the right tools applied. Our combined technology will strengthen the power of financial firms and create opportunities to generate new revenue.”

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