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Business

The Reputation Cost of Financial Missteps: Travis Schreiber on Rebuilding Trust

Published by Wanda Rich

Posted on August 8, 2025

Featured image for article about Business

Travis Schreiber, Director of Operations at Erase, has seen this happen countless times. He’s spent years helping businesses and professionals manage how they appear online. “You can’t separate money from reputation,” he says. “When a lien or bankruptcy shows up in search results, people assume it’s a red flag, even if it’s old or resolved.”

Perception is reality in business.According to BrightLocal, 84% of people won’t consider a company rated below 3 stars online[1] , and financial issues can have the same effect. They signal instability and create hesitation.

Avoid shortcuts. Buying fake reviews or paying shady “removal” firms can backfire. With the FTC’s 2024 rules, deceptive review practices can trigger fines up to$51,744 per violation[2] . In the UK businesses can face penalties up to 10% of global revenue[3] .