Published by Persistence MarketResearch
Posted on October 12, 2021
5 min readLast updated: January 29, 2026
The online advertising market is set to grow at a 14% CAGR by 2031, driven by digital trends and smartphone adoption.
The global online advertising market is estimated to register a note worthy CAGR of 14% during the forecast period (2021-2031).
The digital trend has been gaining momentum over the past years, thereby benefiting in online advertisers. New and attractive apps, tools, and websites are launched every day, and the marketing and media landscape is continuously and progressively shifting from offline to online platforms. This creates profitable opportunities to develop online advertising solutions in a more effective and targeted fashion. Persistence Market Research recommends that online advertising solution providers could offer improved solutions by adopting these advanced technologies.
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Additionally, with rapid adoption of smartphones worldwide, the way consumers interact with various sellers and brands has significantly transformed, mainly because of easily accessible high-speed Internet on smartphones. Also, in order to understand consumers’ interests and buying patterns, brands are switching to smartphone advertisements to stimulate consumer purchase decisions, thereby augmenting market growth for online advertising.
Key Takeaways from Market Study
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“Global spending on online video advertising continues to grow significantly, since it is positioned as the ideal medium for brand marketers and advertisers, combining the power and engagement of TV ads with the tracking, interactivity, and targeting of online advertising,” says a Persistence Market Research analyst.
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Search Engine Advertising and Display Advertising Likely to Become Most Sought-after
Search engine advertising (SEA) uses search engines such as Google and Bing. These search engines gives the opportunity to rank above organic search results with paid ads. Moreover, display advertising focuses on advertising with visual advertisements, often called banners. These come in many different shapes and sizes, and the channels on which one can use them are numerous. An interesting development within this trend is the use of remarketing, where the advertiser approaches groups of users who have visited a website before, and of whom they already know certain things about. This makes it possible to tailor the message even more specifically to the wishes and interests of a target group. Therefore, search engine advertising and display advertising are expected to play a key role in augmenting demand for online advertising over the coming years.
More Valuable Insights
Persistence Market Research’s report on the online advertising market is segmented into four major sections – ad format (social media advertising, search engine advertising (including PPC), email marketing, display advertising, native advertising, and others), platform (mobile and web/desktop), vertical (automotive, healthcare & medical, retail & CPG, education, media & entertainment, BFSI, travel & hospitality, telecom, and others), and region (North America, Latin America, Europe, East Asia, South Asia & Pacific, and the Middle East & Africa), to help readers understand and evaluate lucrative opportunities in this space.
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The post The next 10 years to look through organic concentration of the Online Advertising Market at a CAGR of 14% appeared first on Lake Shore Gazette.
The article discusses the growth of the online advertising market, projected to expand at a 14% CAGR by 2031.
Digital trends, smartphone adoption, and social media advertising are key drivers of growth.
South Asia & Pacific, Japan, and the UK are expected to see significant growth in online advertising.
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