The “Global Customer Analytics Market – Segmented, by Deployment Type, Solutions (Social Media Analytical Tool, Web Analytical Tool, Dashboard and Reporting Tool), Services, End-user Industry, and Region – Growth, Trends, and Forecast (2018 – 2023)” report has been added to ResearchAndMarkets.com’s offering.
The Customer Analytics market is expected to register a CAGR of over 18.02% during the forecast period (2018 – 2023).
Growing investment in analytics and rising demand for improved customer satisfaction are the key factors driving the growth of customer analytics market. The market is witnessing the adoption of customer analytics tools across BFSI, Healthcare, Retail, and other end user industries.
The customer analytics is gaining momentum as many organizations are seeking to improve their business growth by shifting from on-premise to cloud-based services. Besides, the increase in social media consumers and changing landscape of big data and business intelligence is further boosting the growth of the market.
However, Data security & privacy concerns and lack of skilled workforce over analytics are hampering the growth of customer analytics market.
- Growing Investments in Analytics Fueling the Growth of the Customer Analytics Market
- North America is the Major Contributor
Developments in the Market
- TEOCO Corporation, the leading provider of analytics, assurance and optimization solutions to over 300 communication service providers (CSPs) and OEMs worldwide, has upgraded the analytics capabilities of Mentor, its network optimization and analytics solution, and added support for Big Data infrastructure.
- Manthan Software Services Pvt. Ltd, a global leader in AI-powered advanced analytics solutions and a well-recognized innovator in bringing path-breaking solutions to retailers worldwide, would be showcasing its technology innovations, vital for retailers to operate customer-obsessed businesses, at National Retail Federation (NRF).
- Adobe Systems Inc.
- Alteryx Inc.
- Angoss Software Corporation
- Axtria Inc.
- Bridgei2i Analytics Solution
- Fair Isaac Corporation
- IBM Corporation
- Manthan Software Services Pvt. Ltd
- Microsoft Corporation
- NGDATA Inc.
- Oracle Corporation
- Pitney Bowes Inc.
- Salesforce.Com Inc.
- SAP SE ADR
- SAS Institute Inc.
- Teoco Corporation
- TIBCO Software Inc.
- Verint Systems
2. Research Methodology
3. Executive Summary
4. Customer Analytics Market Insights
5. Customer Analytics Market Dynamics
6. Global Customer Analytics Market Segmentation
7. Competitive Intelligence – Company Profiles
8. Investment Analysis
9. Future of Customer Analytics Market
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