Taiwan Sells Food Products at Online Grocery Site to Malaysia

Taiwans Council of Agriculture has collaborated with Taiwan-based agricultural E-commerce website, The Wonderful Food, to sell Taiwan-grown premium products to Malaysia as part of the government efforts to promote Taiwan’s agricultural products in Southeast Asian countries under the New Southbound Policy.

The New Southbound Policy launched by the administration of President Tsai Ing-wen after her inauguration two years ago is bearing fruit with closer ties in terms of trade, economic and cultural exchanges between Taiwan and countries targeted by the policy.

Taiwanese food products are highly accepted by Malaysian Chinese, who count for nearly 30 percent of the total population in Malaysia, while the rest of the population, Malaysian see Taiwanese products as quality goods, according to the Council of Agriculture.

The online grocery store site, The Wonderful Food, which sees a great opportunity to enter Malaysian market, has cooperated with E-commerce websites in Malaysia to sell Taiwanese agriculture products.

For example, soybean and black bean milk made from Taiwan-grown beans are the top-selling products sold in the sites as soybean milk, which contains no cholesterol with no artificial additives and preservatives, is an excellent source of protein and new diet trend in the world.


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In addition, canned peeled chill pepper and ginger in sesame oil and tea seed oil are considered popular products among the Malaysian Chinese customers.

Meanwhile, fresh fruit candy made from fresh fruits and honey syrup with no artificial flavors and colors sells well.

According to a report published by the Organic Lifestyle Magazine in 2017, The Wonderful Food is rated by the consumers as one of the most popular online grocery store.

The business expansion plan is designed to deliver the freshest and best quality agricultural products from Taiwan to customers around the world directly.

This year, the overall sales including domestic and international business for the site, is expected to reach NT$200 million (US$6.45 million).

Consumers in Hong Kong and Macau currently are able to place orders through the website, while customers in Japan, Singapore and Malaysia are soon able to purchase Taiwanese products from the online store.

Department of International Affairs
Vincent Lin
[email protected]