digital-marketing
BusinessDmitrii Khasanov: How Banks Can Build Authentic Brand Partnerships With Influencers?
BusinessPlayground Xyz’s High-Attention Marketplaces Are Now Available With PubMatic
BusinessBrand Metrics Partners With Xite to Develop World-First Ctv Measurement Solution
BusinessGumGum Ramps up Engagement for Co-Op Across UK With High-Impact, Contextual Ads
Azerion and SeenThis Anz Announce Partnership to Create a More Sustainable Marketplace
Date: June 15, 2023
Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace The collaboration will help to minimise CO2 emissions produced by digital advertising campaigns London, UK: 15th June 2023 – Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis today announce a groundbreaking partnership to enable emissions savings from more sustainable delivery...
Retail Media Ad Revenue Forecast to Surpass Tv by 2028
Date: June 12, 2023
LONDON (Reuters) – The value of global advertising revenue from retailer-owned e-commerce sites is growing so fast that the medium, known as retail media, is forecast to exceed television revenue by 2028. GroupM, the world’s biggest media buyer, said it expects advertising revenue from retail media channels will grow 9.9% to reach $125.7 billion in...
InMobi Wins Gold, Silver, Bronze Mma Smarties MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year
Date: May 24, 2023
InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year Winning Campaigns Included stc pay, Unilever, McDonald’s, and Marriott; InMobi shortlisted Across 7 Categories London, United Kingdom – May 24th, 2023 – InMobi, a leading provider of mobile marketing and monetization technologies, won big at the...
GumGum’s Accredited Contextual Solution, Verity™, Selected as Newest Contextual Vendor by MediaMath
Date: May 16, 2023
GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath London, UK – 16th May 2023 – GumGum, a contextual-first, global digital advertising platform, today announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP) as the first MRC content-level accredited partner. Advertisers can now take...
Online Reputation Management for the Financial Sector – This Is How You Do It Right
Date: May 15, 2023
Online Reputation Management for the Financial Sector – This Is How You Do It Right Long gone are the days when companies that handle people’s money can rely solely on professional service, traditional marketing and Google’s modus operandi to present them adequately online. If you own or work in a company that is connected to...
Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint
Date: May 4, 2023
Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint OpenX Media LatAm (WPP’s global bespoke media unit for Coca-Cola) and adaptive streaming tech partner SeenThis collaborated to improve campaign performance for Coca-Cola brands, while also transferring an estimated 25% less data compared to conventional video ad serving. London, UK, May 4th,...