digital-advertising
FinanceBroadcaster RTL cuts outlook as TV ads fall in Germany and France
FinanceExclusive-Google set to face modest EU antitrust fine in adtech investigation, sources say
FinanceWPP Media cuts 2025 global advertising revenue growth forecast to 6% on trade concerns
BusinessResults from Alphabet and Snap lift shares of online ad sellers
Google scraps plan to remove cookies from Chrome
Date: July 23, 2024
(Reuters) – Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the internet. The major reversal follows concerns from advertisers – the company’s biggest source of income – saying the loss...
XION’s Chain Abstraction Drives Success for Prominent Brands Through EarnOS Platform
Date: July 18, 2024
New York, New York, July 18th, 2024, Chainwire XION’s groundbreaking chain abstraction Web3 technology enables EarnOS to transform digital advertising, driving unprecedented user engagement and brand awareness for global companies. XION, the first blockchain purpose-built for mainstream adoption through chain abstraction, announced the massively successful beta launch of the EarnOS platform which included a prominent...
Meta to require disclosures for AI-created, altered political ads
Date: November 9, 2023
Meta to require disclosures for AI-created, altered political ads (Reuters) – Meta Platforms on Wednesday said come 2024, advertisers will have to disclose when artificial intelligence (AI) or other digital methods are used to alter or create political, social or election related advertisements on Facebook and Instagram. Meta, the world’s second-biggest platform for digital ads,...
Carbon1 and SeenThis Announce Partnership to Revolutionise Digital Advertising in South Africa and transform the distribution and climate impact of creative delivery
Date: July 13, 2023
Carbon1 and SeenThis Announce Partnership to Revolutionise Digital Advertising in South Africa and transform the distribution and climate impact of creative delivery Carbon1 is helping to advance sustainability in the digital supply chain with SeenThis’ adaptive streaming technology. London, UK – 13th July, 2023: SeenThis, the adaptive streaming technology specialist, is thrilled to announce a...
Guerlain join forces with SeenThis to minimise greenhouse gas emissions in digital advertising campaigns
Date: July 6, 2023
Guerlain join forces with SeenThis to minimise greenhouse gas emissions in digital advertising campaigns London, UK – 6th July 2023: French luxury perfume, cosmetics and skincare house, Guerlain and their media agency Publicis Media Luxe have partnered with SeenThis to deliver the recent Abeille Royale awareness campaign in France. The campaign consisted of the series...
It was high time for meta to start charging users for services
Date: April 24, 2023
By Luke Lintz When Meta decided to test a subscription-based verification service in New Zealand and Australia and eventually in the United States, it looked like it followed in Twitter’s footsteps. Elon Musk’s struggles to make the company profitable have been news fodder ever since he acquired the company. Twitter Blue’s revamp’s job was to...