Illustration of wireless technology growth with tablets and connected cars - Global Banking & Finance Review
This image depicts the rise of wireless subscriptions driven by tablets and Internet-connected cars, highlighting AT&T's expansion beyond traditional phone services. It relates to the article discussing AT&T's 2 million new subscribers in the latest quarter.
Technology

TABLETS, CARS DRIVE AT&T WIRELESS GAINS – NOT PHONES

Published by Gbaf News

Posted on November 7, 2014

1 min read

· Last updated: April 10, 2020

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AT&T Reports Surge in Wireless Subscribers

NEW YORK (AP) – AT&T says it gained 2 million wireless subscribers in the latest quarter, but most were from non-phone services such as tablets and Internet-connected cars. The company is facing pricing pressure from smaller rivals T-Mobile and Sprint in a competitive environment in which most Americans already have a cellphone.

Connected Devices and Cars Drive Growth

The net increases in the July-September quarter included nearly 1.3 million connected devices, such as home-security systems. Cars made up more than 500,000 of that total. On top of those figures, Dallas-based AT&T added 342,000 tablet customers.

Tables and Non-Phone Services Boost Revenue

Phones are still a lucrative business for wireless carriers, but the rise of tablets and other devices give wireless carriers additional revenue sources.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Key Takeaways

  • AT&T added 2 million wireless subscribers in Q3 2014, but most were for non-phone services.
  • Connected devices—including tablets and cars—accounted for the bulk of net additions.
  • AT&T faces pricing pressure from smaller rivals like T‑Mobile and Sprint in a saturated market.

Frequently Asked Questions

How many wireless subscribers did AT&T add in the quarter?
AT&T added 2 million wireless subscribers in the July–September quarter.
What types of services drove most of the subscriber growth?
Most of the growth came from non‑phone services, including nearly 1.3 million connected devices, over 500,000 car data plans, and 342,000 tablet customers.
Why are phone additions lagging behind?
AT&T faces pricing pressure from competitors like T‑Mobile and Sprint, and the U.S. wireless market is becoming saturated.

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