by studying the tactics imbibed by business giants
In the contemporary times, the economy of the world largely depends on the different enterprises and businesses and how they operate. With the advent of digital technology and the internet, people are relying more and more on the virtual options for their business management needs.
The internet plays a significant role in the contemporary world in every aspect of our lifestyle. The different types of businesses whether a larger scale or a small scale one depends to a large extent on the internet for marketing and promotional work these days.
The key is to be very creative and unique about your promotional methods in order to stand out in the crowd on the internet. Professional agencies specialize in particular to help people with managing their business marketing strategies and ensure that their business is prosperous.
Why is online promotion necessary?
When it comes to the business of any scale or magnitude, the promotion and marketing is the backbone for the prosperity of the business. There are different aspects of the business, and it is vital that you are able to ensure that the business is thriving and prospering. The influence of internet is undeniable, and since it is influential in every aspect of our lives, we can easily use the internet for promotional purpose as well. In fact, the internet has a strong potential in marketing provided you are innovative enough about the ways in which you are using the internet for the promotional works. The following are certain marketing strategies which have been tried and tested over the years by major companies and have been approved as effective. If you follow them right, you would be able to make sure that your business is thriving.
Using social media for promotion
This is one of the most popular modes of managing your business and ensuring that it gets exposure from the right people. There are different types of social media platforms like the Facebook, Twitter, Instagram, Tumblr and many more which you can opt for using as your social media promotion platform. The features associated with each of these social media platforms are such that promotional work with the help of these platforms becomes very easy for the users. The social media page for your business can be a great way to ensure that your business is being well promoted and you are able to reach out to more and more people who are likely to be interested in the products that you have. Social media marketing helps to ensure that your business is thriving and at the same time your connection with your prospective clients would also be strengthened, and hence a cordial-reaction with them would be developed in the process. Social media promotion is a vast genre in itself, and one has to understand its intricacies well in order to make the most of it.
Generate conversation on the social media platforms
When you are using the social media platforms for business promotion, the best way to attract more and more people who are likely to be interested in your product is through generating interesting discussion and conversation on the social pages of your business. You need to engage your clients and employees into a productive and meaningful discussion which would eventually lead to increased sales. A simple survey question or a question asking for the opinion of the prospective clients regarding a new launch or upcoming product launch is a great way to engage them into a conversation and also get an idea about the types of products that are more in demand among your clients. Facebook page or Instagram comment section is the perfect place for such conversation and the more the comments and likes are consistently increasing, the more the post would get boosted over the period of time. Planning and strategizing the special offers and publishing those at the right time would also help you to get more publicity from the right traffic sources.
Professional help for business promotion
There are different agencies which can help you out with all types of services related to the business promotion. The professional help is often essential to making sure that you have ample time to handle other aspects of the business. There are many different types of online business promotion services and reputed agencies which have been working on such factors for a while would be able to provide you all such services easily. One of the top professional agencies that are highly recommended is the BigDropInc which is noted for their versatile service over the years. There are certain factors that you should be considering while you are choosing an agency for business promotion solutions to ensure that their business is thriving. First and foremost, the experience and reputation of the agency should be considered. The types of services they provide and their expertise in the certain field is another major factor that has to be considered. The reviews they have received from previous clients regarding their quality and also the rates and packages and contracts that they have for the clients are a certain major factor that is to be considered to choose the best agency for your business management needs.
There are different aspects of the business, and all of them should be taken care of well to ensure that your business is prosperous. The digital marketing and promotion for any type of business are essential to ensure that the business is thriving and you are able to get exposure from the right people. Studying the campaigns off-seasoned businesses would help you to design your own business campaign and the tips mentioned above are some of the most tried and tested factors that you can rely on. It can be concluded that there are various ways in which the internet can be used for promotion and if you are innovative enough, you can use the versatility of the internet at your advantage as a businessman.
Author Bio – Barrack Diego is developer and marketing expert at BigDropInc a top web design company based in New York. He has many years of experience in the website design industry. He also has minor experience in Social media marketing area and has helped many clients with this and web design service.
Exclusive: China’s Huawei, reeling from U.S. sanctions, plans foray into EVs – sources
By Julie Zhu and Yilei Sun
HONG KONG/BEIJING (Reuters) – China’s Huawei plans to make electric vehicles under its own brand and could launch some models this year, four sources said, as the world’s largest telecommunications equipment maker, battered by U.S. sanctions, explores a strategic shift.
Huawei Technologies Co Ltd is in talks with state-owned Changan Automobile and other automakers to use their car plants to make its electric vehicles (EVs), according to two of the people familiar with the matter.
Huawei is also in discussions with Beijing-backed BAIC Group’s BluePark New Energy Technology to manufacture its EVs, said one of the two and a separate person with direct knowledge of the matter.
The plan heralds a potentially major shift in direction for Huawei after nearly two-years of U.S. sanctions that have cut its access to key supply chains, forcing it to sell a part of its smartphone business to keep the brand alive.
Huawei was placed on a trade blacklist by the Trump administration over national security concerns. Many industry executives see little chance that blocks on the sale of billions of dollars of U.S. technology and chips to the Chinese company, which has denied wrongdoing, will be reversed by his successor.
A Huawei spokesman denied the company plans to design EVs or produce Huawei branded vehicles.
“Huawei is not a car manufacturer. However through ICT (information and communications technology), we aim to be a digital car-oriented and new-added components provider, enabling car OEMs (original equipment manufacturers) to build better vehicles.”
Huawei has started internally designing the EVs and approaching suppliers at home, with the aim of officially launching the project as early as this year, three of the sources said.
Richard Yu, head of Huawei’s consumer business group who led the company to become one of the world’s largest smartphone makers, will shift his focus to EVs, said one source. The EVs will target a mass-market segment, another source said.
All the sources declined to be named as the discussions are private.
Chongqing-based Changan, which is making cars with Ford Motor Co, declined to comment. BAIC BluePark did not respond to repeated requests for comment.
Shares of Changan’s main listed company Chongqing Changan Automobile rose 8% after Reuters reported the discussions. BluePark’s shares jumped by their maximum 10% daily limit.
GROWING EV MARKET
Chinese technology firms have been stepping up their focus on EVs in the world’s biggest market for such vehicles, as Beijing heavily promotes greener vehicles as a means of reducing chronic air pollution.
Sales of new energy vehicles (NEVs), including pure battery electric vehicles as well as plug-in hybrid and hydrogen fuel cell vehicles, are expected to make up 20% of China’s overall annual auto sales by 2025.
Industry forecasts put China’s NEV sales at 1.8 million units this year, up from about 1.3 million in 2020.
Huawei’s ambitious plans to make its own cars will see it join a raft of Asian tech companies that have made similar announcements in recent months, including Baidu Inc and Foxconn.
“The novel and complicated U.S. restrictions on semiconductors to Huawei have slowly been strangling the company,” said Dan Wang, a technology analyst with research firm Gavekal Dragonomics.
“So it makes sense that the company is pivoting to less chip-intensive industries in order to maintain operations.”
In the United States, Amazon.com Inc and Alphabet Inc are also developing auto-related technology or investing in smart-car startups.
Huawei has been developing a swathe of technologies for EVs for years including in-car software systems, sensors for automobiles and 5G communications hardware.
The company has also formed partnerships with automakers such as Daimler AG, General Motors Co and SAIC Motor to jointly develop smart auto technologies.
It has accelerated hiring of engineers for auto-related technologies since 2018.
Huawei was awarded at least four patents related to EVs this week, including methods for charging between electric vehicles and for checking battery health, according to official Chinese patent records.
Huawei’s push into the EV market is currently separate from a joint smart vehicle company it co-founded along with Changan and EV battery maker CATL in November, two of the sources said.
(Reporting by Julie Zhu in Hong Kong and Yilei Sun in Beijing; additional reporting by David Kirton in Shenzhen; Editing by Sumeet Chatterjee and Richard Pullin)
Facebook switches news back on in Australia, signs content deals
By Renju Jose and Jonathan Barrett
SYDNEY (Reuters) – Facebook Inc ended a one-week blackout of Australian news on its popular social media site on Friday and announced preliminary commercial agreements with three small local publishers.
The moves reflected easing tensions between the U.S. company and the Australian government, a day after the country’s parliament passed a law forcing it and Alphabet Inc’s Google to pay local media companies for using content on their platforms.
The new law makes Australia the first nation where a government arbitrator can set the price Facebook and Google pay domestic media to show their content if private negotiations fail. Canada and other countries have shown interest in replicating Australia’s reforms.
“Global tech giants, they are changing the world but we can’t let them run the world,” Australian Prime Minister Scott Morrison said on Friday, adding that Big Tech must be accountable to sovereign governments.
Facebook, whose 8-day ban on Australian media captured global attention, said it had signed partnership agreements with Schwartz Media, Solstice Media and Private Media. The trio own a mix of publications, including weekly newspapers, online magazines and specialist periodicals.
Facebook did not disclose the financial details of the agreements, which will become effective within 60 days if a full deal is signed.
“These agreements will bring a new slate of premium journalism, including some previously paywalled content, to Facebook,” the social media company said in a statement.
The non-binding agreements allay some fears that small Australian publishers would be left out of revenue-sharing deals with Facebook and Google.
“It’s never been more important than it is now to have a plurality of voices in the Australian press,” said Schwartz Media Chief Executive Rebecca Costello.
Facebook on Tuesday struck a similar agreement with Seven West Media, which owns a free-to-air television network and the main metropolitian newspaper in the city of Perth.
The Australian Broadcasting Corp has said it was also in talks with Facebook.
Google Australia managing director Mel Silva said in a statement published on Friday the company had found a “constructive path to support journalism”.
She thanked Australian users of the search engine for “bearing with us while we’ve sent you messages about this issue”.
Facebook and Google threatened for months to pull core services from Australia if the media laws, which some industry players claim are more about propping up ailing local media, took effect.
While Google struck deals with several publishers including News Corp as the legislation made its way through parliament, Facebook took the more drastic step of blocking all news content in Australia.
That stance led to amendments to the laws, including giving the government the power to exempt Facebook or Google from mandatory arbitration, and Facebook on Friday began restoring the Australian news sites.
(Reporting by Renju Jose and Jonathan Barrett; Editing by Richard Pullin and Jane Wardell)
China’s factory activity growth likely moderated during February holiday lull – Reuters poll
BEIJING (Reuters) – China’s factory activity likely grew at a slightly slower rate in February as factories closed for the Lunar New Year holiday, a Reuters poll showed, although growth is expected to remain firm, buoyed by an early resumption of production.
The official manufacturing Purchasing Manager’s Index (PMI) is expected to dip marginally to 51.1 in February from 51.3 in January, according to the median forecast of 20 economists polled by Reuters. A reading above 50 indicates an expansion in activity on a monthly basis.
Chinese factories typically scale back operations or close for lengthy periods around the Lunar New Year holiday, which fell in the middle of February this year.
However, the resurgence of COVID-19 cases in the winter had prompted local governments and companies to dissuade workers from travelling back to their hometowns, giving a boost to the earlier-than-usual resumption of production at many factories, analysts say.
“Although government COVID-19 prevention measures may constrain some manufacturing activities in the near-term, the fact that a majority of migrant workers stayed in their workplace cities for the holiday should facilitate an earlier resumption of business activity following the holiday this year,” said analysts at Nomura in a note to client on Thursday.
Wang Zhishen, a migrant worker from Gansu, told Reuters that his factory, a manufacturer of logistics boxes in the manufacturing hub of Dongguan, only closed for three days during the holiday, thanks to overwhelming businesses. Lured by the 1,500-yuan cash subsidy his factory offered, he chose to work through the holiday.
The Chinese economy has largely shaken off the gloom from the COVID-19 health crisis, with consumers opening up their wallets after months of hesitation. Growth is now set to rebound sharply this quarter, also helped by the low base effect of a year ago.
The country has successfully curbed the domestic transmission of the COVID-19 virus in northern China, with the national health authority reporting zero new local cases for the 11th straight day. Cities that were on lockdown have since vowed to push for a work resumption at full speed.
The official PMI, which largely focuses on big and state-owned firms, and its sister survey on the services sector, will both be released on Sunday.
The private Caixin manufacturing PMI will be published on Monday. Analysts expect the headline reading will dip slightly to 51.4 from 51.5 in January.
(Reporting by Stella Qiu and Ryan Woo; Editing by Sam Holmes)
UK seeks G7 consensus on digital competition after Facebook blackout
LONDON (Reuters) – Britain is seeking to build a consensus among G7 nations on how to stop large technology companies...
Britain to offer fast-track visas to bolster fintechs after Brexit
By Huw Jones LONDON (Reuters) – Britain said on Friday it would offer a fast-track visa scheme for jobs at...
GameStop rally fizzles; shares still on pace for 130% weekly gain
By Aaron Saldanha and David Randall (Reuters) – An early surge in the shares of GameStop Corp fizzled and left...
Oil drops on dollar strength and OPEC+ supply expectations
By Jessica Resnick-Ault NEW YORK (Reuters) – Oil prices fell on Friday as the U.S. dollar rose while forecasts called...
Stocks try to recover from bond whiplash, dollar gains
By Herbert Lash NEW YORK (Reuters) – Global equity markets swooned on Friday, even as the Nasdaq and S&P 500...