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    Home > Finance > StanChart sets $200 billion new wealth assets target, focuses on Chinese and Indian wealthy
    Finance

    StanChart sets $200 billion new wealth assets target, focuses on Chinese and Indian wealthy

    Published by Uma Rajagopal

    Posted on December 4, 2024

    3 min read

    Last updated: January 28, 2026

    This image illustrates Standard Chartered's ambitious plan to target $200 billion in new wealth assets, emphasizing its focus on affluent Chinese and Indian clients seeking cross-border banking solutions.
    Standard Chartered targets $200 billion in new wealth assets focusing on wealthy Chinese and Indian clients - Global Banking & Finance Review
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    Tags:Standard Chartered BankWealth Managementfinancial servicesInvestment opportunities

    By Lawrence White and Selena Li

    LONDON/HONG KONG (Reuters) – Standard Chartered (StanChart) will target $200 billion in new assets and double-digit growth in income from its wealth business over the next five years, as part of its wider strategy to shift to higher fee-earning businesses.

    The Asia-focussed bank wants to expand in serving wealthy Chinese and Indian clients who have assets offshore or cross-border needs, the bank’s Wealth and Retail Banking CEO Judy Hsu told reporters on Wednesday.

    StanChart’s assets under management sourced from wealthy Chinese and Indians with global needs rose by about 40% and 20%, respectively, in the 12 months ending September, its data shows.

    The bank sees good growth opportunities particularly as clients look to move businesses out of China in light of tariffs threatened by U.S. president-elect Donald Trump when he returns to the White House in January, Hsu said.

    If you think about Trump 2.0, which potentially can bring on more tariffs, I think that ‘China plus one‘ will gather even more momentum,” she said, referring to Chinese firms shifting manufacturing offshore to blunt the impact of U.S. trade barriers against China.

    “We’re seeing a lot of our (China) onshore clients – the small and medium enterprises – looking to go outside of China.”

    StanChart aims to boost its team of relationship managers by 50% by 2028, according to plans unveiled on Tuesday, as well as upgrade branches and invest in technology to win new clients.

    It is beefing up relationship manager teams in markets such as India, China onshore, Malaysia and Taiwan.

    The bank’s new strategy expands on ambitions unveiled in October to trim its retail banking business in some markets in order to fund a $1.5 billion investment in its wealth unit, particularly targeting mass affluent customers.

    The shift in focus from ordinary retail banking to more affluent clients mirrors a switch at rival HSBC, which has slashed its retail presence in markets such as the U.S. and France in recent years while investing in wealth management.

    Hsu, who will move to Hong Kong from Singapore, said StanChart will continue reviewing whether to exit or scale down its consumer offerings such as credit cards and small loans, but did not say when a decision would be made or which markets might be affected.

    StanChart said last month it is considering selling its wealth and retail banking operations in Botswana, Uganda and Zambia.

    (Reporting by Lawrence White in London and Selena Li in Hong Kong; editing by Sinead Cruise, Jason Neely and Sonali Paul)

    Frequently Asked Questions about StanChart sets $200 billion new wealth assets target, focuses on Chinese and Indian wealthy

    1What is wealth management?

    Wealth management is a financial service that combines investment advice, financial planning, and other services to manage an individual's or family's financial assets.

    2What are high-net-worth individuals?

    High-net-worth individuals (HNWIs) are people with significant financial assets, typically defined as having liquid assets of at least $1 million.

    3What is offshore banking?

    Offshore banking refers to opening a bank account in a foreign country, often for benefits like tax advantages, privacy, and asset protection.

    4What is a financial strategy?

    A financial strategy is a plan that outlines how an individual or organization will manage its financial resources to achieve specific goals.

    5What are investment opportunities?

    Investment opportunities are chances to invest money in various assets or ventures with the expectation of generating a return.

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