Spynn Publicity on India’s IPO Boom: Why Startups Need PR to Succeed

India’s IPO market is back in action, boasting a 56% rise in listings from 2022 to 2023. The turnaround is a sign of investor confidence returning as economic conditions improve, and startups sharpen their focus on profits. Companies like Go Digit, TBO Tek, and Awfis have already made their stock market debut, with major players such as Ola Electric and FirstCry getting ready to follow suit.

With investor confidence rebounding and the stock market steadying, startups that take PR seriously have a better chance of standing out.

What’s Driving the Revival of IPOs?

India’s IPO revival is due to a mix of factors. The economic outlook has brightened, drawing investors back to the stock market. Meanwhile, startups are shifting gears to sustainable growth, which is more appealing to today’s cautious investors.

Consider the numbers: India saw 238 IPOs in 2023, pulling in around $7.35 billion, a steep rise from 150 listings the previous year. The second half of 2023 was particularly active, with 159 IPOs raising $5.81 billion. And 2024 is already off to a strong start, with 21 IPOs in January alone, collecting $678 million—compared to just $17 million in January 2023.

“The IPO process isn’t something you rush,” says Matteo Ferretti, CEO of Spynn Publicity. “You need to plan carefully and communicate clearly. Investors need to see startups as more than just a financial opportunity; they need to believe in their potential.” According to Ferretti, a solid PR strategy is central to guiding companies through this journey.

How PR Drives Success

As Indian startups prepare to go public, how they present themselves to investors can make all the difference. One way to do this is to show off numbers and tell a story that builds confidence, especially in the context of the current IPO activity in India.

Spynn Publicity, a renowned PR agency for startups, has been instrumental in helping companies raise their profiles in the run-up to an IPO. The firm secures coverage in top-tier media outlets, from Forbes to Bloomberg, helping its clients gain visibility and credibility. “At Spynn Publicity, we think creatively about how to build campaigns that get noticed,” says Ferretti.

Spynn Publicity also relies on data to ensure its PR strategies are effective. Looking closely at audience behavior allows the firm to tailor its campaigns to reach investors who are more likely to be engaged online. “We aim to reach the right people,” Ferretti adds. “Understanding who’s paying attention helps us make a bigger impact, especially in a booming market like India.”

One of Spynn Publicity’s strengths is its expertise in media pitching and building strong relationships with journalists and editors, ensuring that pitches get noticed and stories get covered. “It’s about respect and knowing what will catch a journalist’s eye,” Ferretti says.

A Turning Point for Indian Startups

Many companies are preparing to go public with better economic conditions and a renewed emphasis on profitability. However, effective public relations must be considered as firms like Go Digit and Ola Electric gear up for their IPO.

Startups must recognize that their journey to the public markets involves storytelling and building investor trust. As Matteo Ferretti aptly says, “The IPO is just the beginning. How you communicate your story will determine your success in the long run.”