Published by Wanda Rich
Posted on March 23, 2025
Sports Nutrition Market Expanding with Growing Demand for Specialized Supplements for Endurance Athletes, Fact.MR Report
As per an updated research study published by Fact.MR, a market research and competitive intelligence provider, the global sports nutrition market is analyzed to be worth US$ 25.23 billion in 2024 and is projected to rise at a noteworthy CAGR of 9.6% from 2024 to 2034. Demand for sports nutrition increasing globally because endurance sports including triathlons, marathons, and cycling contests are becoming more popular.
Athletes who participate in several physical activities require specific nutrients to perform at their best, sustain energy levels, and accelerate recovery. The need for specialized nourishment, such as energy gels, electrolyte drinks, and protein supplements, is rising as these athletes search for ways to maintain their rigorous training and competition schedules, which is positively affecting the market expansion.
North America is evaluated to possess a leading position over the next ten years due to the growing popularity of athleticism, especially among young people. Protein supplements, endurance nutrition products, low-calorie sports drinks, and bodybuilding supplements are becoming more widely available through supermarkets, hypermarkets, e-Commerce platforms, and other channels. This is further leading to the expanding market size in East Asia.
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Key Takeaways from the Market Study:
“Prominent companies in sports nutrition are focusing on broadening the scope of their business and research to accelerate product introductions and increase overall profitability,” says a Fact.MR analyst
High Preference for Regular Sports Nutrition Supplements
Regular sports nutrition products prioritize functional benefits above sensory qualities, because of this they are more in demand compared to flavored ones. Common sports nutrition products that are well-known for enhancing performance, promoting muscle recovery, and enhancing overall health include protein powders, amino acids, and recovery supplements.
Several professional athletes and fitness-passionate people are using these products extensively because they meet specialized nutritional needs more than other sports nutrition products.
Rising Demand for Specialized Nutrition in Endurance Sports
The demand for specialized sports nutrition products is steadily rising due to the growing popularity of endurance sports such as cycling races, marathons, and triathlons. Athletes participating in these intense activities require specific nutrients to enhance performance, sustain energy levels, and accelerate recovery. As endurance athletes seek solutions tailored to their rigorous training and competition schedules, the market for customized nutrition—including energy gels, electrolyte drinks, and protein supplements—is experiencing significant growth.
With a strong emphasis on boosting endurance, minimizing fatigue, and optimizing recovery, sports nutrition has become an essential part of an athlete's training regimen. This increasing reliance on performance-enhancing nutrition is expected to drive sustained demand in the market.
Impact of Safety Concerns on Product Demand
Consumer trust in sports nutrition supplements can be severely impacted by incidents involving misleading product claims or safety issues. When products fail to meet expectations or cause adverse effects, they attract negative publicity, raising doubts about their safety and effectiveness. As a result, many consumers become skeptical, reducing their willingness to purchase such products.
Concerns over product safety and authenticity lead to a decline in overall demand, as consumers shift toward alternatives they perceive as more reliable. Even well-established brands face challenges in maintaining market share due to eroded consumer confidence, which, in turn, hampers overall market growth.
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Key Market Players:
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