Finance
Sonova expects FY revenue at lower end of target range, CEO says in interview
Published by Global Banking & Finance Review®
Posted on February 20, 2026
2 min readLast updated: February 20, 2026
Quick Summary
Sonova’s CEO Eric Bernard expects FY25/26 sales at the low end of its 5-9% target. A March 23 strategy update will outline revised priorities, including a push on Sennheiser premium audio, with market growth seen normalizing by late 2026 or early 2027.
Sonova CEO: FY26 Revenue Tracking to Low End of 5–9% Guidance
Outlook and Strategy Under New CEO
Feb 20 (Reuters) - Sonova's full year revenue will come at the lower end of its 2025/2026 forecast range for growth of 5% to 9%, hearing-aid maker CEO Eric Bernard said in an interview published on Friday.
Midterm Goals Under Review
The company is taking its time to review its midterm goals, Bernard, who took over the CEO role in September, told Swiss business publication Finanz und Wirtschaft.
Strategy Update Scheduled for March 23
The company, which also recently appointed a new chairman of the board of directors and a new chief financial officer, is set to give an update on its strategy on March 23.
Consumer Focus: Premium Headphones and Soundbars
As part of its review, it is looking at all business areas in detail, Bernard said, and planned to focus on premium headphones and soundbars with its consumer brand Sennheiser.
Competitive Landscape: Demant’s Divestment
Sonova's biggest competitor, Demant, sold its hearing implants business last year.
Market Growth Normalization Timeline
Sonova expects growth rates in the hearing aid market to normalize towards the end of the year or in early 2027 after a period of sluggish sales, the CEO said.
(Reporting by Linda Pasquini, Editing by Friederike Heine)
Key Takeaways
- •CEO Eric Bernard says FY25/26 revenue will likely land at the low end of Sonova’s 5-9% growth range.
- •A strategy update is scheduled for March 23 following a review of midterm goals.
- •Leadership changes include a new CEO, chairman, and CFO as the company reassesses priorities.
- •Consumer focus to emphasize Sennheiser-branded premium headphones and soundbars.
- •Hearing-aid market growth is expected to normalize by late 2026 or early 2027; Demant has exited implants.
Frequently Asked Questions about Sonova expects FY revenue at lower end of target range, CEO says in interview
1What is the main topic?
Sonova signals its FY25/26 revenue will come in at the low end of its 5-9% growth range, according to CEO Eric Bernard’s interview.
2When is Sonova’s strategy update?
The company plans to deliver a strategy update on March 23 after completing a review of its midterm goals.
3What areas will Sonova emphasize?
Sonova will refocus its consumer business on premium Sennheiser-branded headphones and soundbars while reviewing all business areas.
