The global smokeless products market was valued at US$ 10,228.4 million in 2018 and is expected to exhibit a CAGR of 3.0% in terms of revenue, over the forecast period (2019-2027).

Moist snuff is finely grated dry tobacco mixed with flavors, salts, water, and humidifying agents, and offered in loose form or pouches. American moist snuff is usually fermented and kept for maturation at room temperature. Snus is moist snuff produced in Sweden consisting of air-dried ground tobacco along with flavoring, water, salt, and taste additives which are then pasteurized by heating and kept cool to avoid ageing. Furthermore, owing to rising awareness regarding life threatening effects of tobacco such as cancer, consumers are preferring tobacco-free smokeless products such as tobacco-free nicotine pouches and tobacco-free and nicotine-free pouches. Key players operating in the smokeless products market are focused on offering tobacco-free products in various flavors to expand their consumer base.

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Key player operating in the global smokeless products market are focused on various growth strategies such as mergers & acquisitions in order to strengthen their market presence. For instance, in June 2019, Altria Group acquired 80% ownership of certain companies of Burger Söhne Holding AG (Switzerland-based tobacco company) that will commercialize ‘On!’ products worldwide. ‘On!’ is an oral tobacco derived nicotine pouch product. The acquisition will help Altria Group to expand its smokeless tobacco product portfolio.

Among distribution channel, the convenience stores segment accounted for the largest maket share of 84.1% in 2018 in the global smokeless products market. Convenience stores are usually small businesses that periodically need to replenish their stock. Convenience stores are generally more expensive than supermarkets and order small quantities at higher per unit prices. Convenience stores are primarily frequented by local residents, as operating hours of these stores are longer than others. Therefore, the convenience stores segment is expected to register significant growth in the global smokeless products market throughout the forecast period.

Players operating in the global smokeless products market are focused on adopting various growth strategies such as partnerships & collaborations, in order to strengthen their market presence. For instance, in 2015, Swisher International appointed Asia Marketing Services (AMS), a Taiwan-based company which is into marketing and promotion of imported tobacco products, as an independent sales representative for the domestic and duty free market in Asia.

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Major players operating in the global smokeless products market include Altria Group, Inc., British American Tobacco plc., DS Group, Swedish Match AB, Swisher International, Inc., Imperial Brands PLC, Turning Point Brands, Inc., AG Snus, Japan Tobacco Inc., and Dholakia Tobacco Pvt. Ltd.

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