Smile Holdings: RELEASE PROJECT “REL Token”, Which Has Drawn Attention from the World, Is Now Listed on LATOKEN Cryptocurrency Exchange! We Close in on the Reasons Why More Financial and IT Companies Are Making High-Value Contributions to This Project!

News website RELEASE produced by all, which started in 2014, launched the RELEASE ICO PROJECT New Cryptocurrency Release in May 2018 with the purpose of combining social media (SNS) and e-commerce (shopping). The listing of the token on November 20, 2018 at the Russian cryptocurrency exchange, LATOKEN, has been announced, realizing the funding that exceeded 1.3 billion yen during the five-stage token sales, driven by innovative ideas and past achievements.

Next-Generation Social Media Platform Distribution Valuable information and trustworthy evaluation reform the future of SNS!

Smile Holdings Co., Ltd. (Head office: Chuo-ku, Fukuoka city; CEO: Tatsuo Kanai) established a wholly-owned subsidiary RELEASE Co., Ltd. in New Taipei City, Taiwan, in August 2018. By combining three technologies, Block Chain + Big Data + AI (Artificial Intelligence), to improve RELEASE, its social media platform that has already started offering its services, the company started its platform development in order to blend social media (SNS) and e-commerce (shopping).


Social media RELEASE ( ), which has already been offering its services, aims to be a social commerce platform, a fusion of social media and shopping platforms. When a user post quality and valuable information and when an evaluator judges that the information is reliable, a time-limited point (REL token) is generated and given to the contributor and the evaluator.

RELEASE users can trade their points (REL tokens) with information, skills, others time, goods, etc. within the platform, as well as exchange them with cryptocurrencies, such as ETH and BTC. We are also planning to launch a cashless settlement system that allows REL tokens to be exchanged to other companies points through partnership with major global point companies, starting with those in Japan and Taiwan.

Specifically, we emphasize on agriculture and fishery in our e-commerce field, where sellers can directly decide the prices of freshly-picked fresh vegetables and fruits and freshly caught fish and shellfish. By creating a system of distribution network to promptly provide products to general users, we aim to bring changes in the logistics of global agriculture and fishery.


Currently, Smile Holdings Co., Ltd., a parent company of Taiwans RELEASE Co., Ltd., is also preparing an IPO (initial public offering) on Mothers (Tokyo Stock Exchange).

RELEASE PROJECT β-version is scheduled to be released in March – April 2019, and at the same time as it is scheduled to be listed on the major overseas cryptocurrency exchanges, in order to expand the project further.

Currently, there are more than 98,000 users, who gather at AirDrop in RELEASE PROJECTs Telegram Community, are waiting for the release of the β-version.

[For inquiries about this press release]
Smile Holdings Co., Ltd.
Horie, +81-92-761-8739