ServiceMaster Global Holdings, Inc. (NYSE: SERV), a leading provider of residential and commercial pest control, restoration and cleaning services, today announced it is making a meaningful investment in a new technology platform to drive transformation efforts that will improve customer experience, empower the frontline and deliver significant growth.
The commitment by ServiceMaster to provide cleaner, safer, healthier environments to customers at home, at work and at play, required a reimagining of customer journeys and led to the need for a new digital operating model. ServiceMaster selected Salesforce, the global leader in customer relationship management, as its technology partner. Optimizing the full end-to-end customer relationship into a single, integrated platform built with leading-edge digital capabilities, including Salesforce Einstein artificial intelligence, will give ServiceMaster unprecedented visibility into its business and allow the company to attract and retain customers at higher rates with personalized service offerings.
This important investment will profoundly impact our ability to serve our customers and support our teams in the field, said Nik Varty, chief executive officer of ServiceMaster. While the transformation has begun at Terminix, we will scale the technology and dedicated transformation teams into the other ServiceMaster businesses and create a stronger foundation on which we can build sustainable growth.
The Salesforce platform will give ServiceMaster a true view of its many customers, streamline processes, and simplify day-to-day work, allowing frontline employees to spend more time delivering exceptional customer experiences. This combination of lean thinking and digital innovation will accelerate the advances already undertaken in the ongoing Terminix transformation.
We have launched significant efforts involving our frontline technicians, sales people, customer service professionals and their supervisors to craft simplified yet powerful end-to-end customer journeys, said Pratip Dastidar, chief transformation officer of ServiceMaster. Reimagining the most optimal, standardized work processes and overlaying them with incredible systems capabilities will allow us to deliver outstanding, consistent customer experiences. Salesforce will allow us to rapidly scale transformational practices across our current footprint, enabling us to increase customer retention and drive exponential growth in the future.
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The company plans to share additional details about this major step forward and partnership with Salesforce, and how this investment in its future fits into the larger company strategy, during its Investor Day on Tuesday, December 11. More information can be found at investors.servicemaster.com.
ServiceMaster Global Holdings, Inc. is a leading provider of termite and pest control, cleaning and restoration services in both the residential and commercial markets, operating through an extensive service network of more than 8,000 company-owned locations and franchise and license agreements. The companys portfolio of well-recognized brands includes AmeriSpec (home inspections), Furniture Medic (cabinet and furniture repair), Merry Maids (residential cleaning), ServiceMaster Clean (janitorial), ServiceMaster Restore (disaster restoration), Terminix (termite and pest control), Terminix Commercial (commercial termite and pest control) and Copesan (commercial national accounts pest management). The company is headquartered in Memphis, Tenn. Go to servicemaster.com for more information about ServiceMaster or follow the company at twitter.com/ServiceMaster or Facebook.com/ServiceMaster.