Connect with us

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. .

Top Stories

SEMrush Raises $40 Million to Bring Competitive Intelligence and Search Analytics to More Than 2 Million Digital Marketers

SEMrush Raises $40 Million to Bring Competitive Intelligence and Search Analytics to More Than 2 Million Digital Marketers

Greycroft, e.ventures, Siguler Guff, and other leading investors fund SEMrush’s growth 

SEMrush, the leading competitive intelligence and end-to-end analytics platform for digital marketing professionals, announced today that it has raised a total of $40 million in funding led by Greycroft, Siguler Guff, and e.ventures.

SEMrush is the industry standard to improve insights, analytics, and measurement for digital marketers. It is used by leading brands, such as Booking.com, eBay, HP, and BNP Paribas. “In today’s increasingly connected world, many companies win or lose based on their marketing strategy, specifically their digital strategy,” said Oleg Shchegolev, CEO and co-founder of SEMrush. “In 2017, digital ad spend finally surpassed TV. While competition in digital marketing intensifies, SEMrush is dedicated to continue helping marketers all over the world build and execute winning marketing strategies.”

“SEMrush has emerged as the global leader in digital marketing software and a must-have solution for virtually all competitive companies,” said Dylan Pearce, Partner at Greycroft. “With its world-class technical talent, we believe SEMrush can become the next great technology platform.”

The funding will allow SEMrush to expand its Machine Learning powered market intelligence capabilities and proprietary database. The database supports more than 125 countries through many signals and data sources. These comprehensive data sets include search engine marketing (SEM) data such as one of the world’s largest backlink indexes, user behavior data, social media performance metrics, and brand mentions. SEMrush’s software combines and analyzes these signals to provide users with actionable insights. This enables clients to answer complex questions such as, “How can my page load or bounce rate impact my ranking in search engines?”, “What backlinks might be bad for my website?”, or “What title or topic should I choose to make my article perform?”

“Siguler Guff is proud to be the first institutional backer of the company, and recognizes the tremendous commercial value that SEMrush brings to its clients, small and large, in over 150 countries,” said Roman Simonov, Managing Director of Siguler Guff .As the firm grows at high pace, this funding round will take the company to the next level in terms of products offered and verticals covered”.

SEMrush will also expand to additional platforms such as Amazon and Baidu, as new and existing platforms become vital to any digital marketing strategy. Furthermore, the funding will drive strategic acquisitions, enable SEMrush to scale the executive team, and support its best-of-breed technical expertise.

“The most important thing I can have really is data. Data is my currency. I need to support initiatives, business cases – any tools that give me insight I find incredibly useful,” said Nick Wilsdon, Product Owner, Search, Vodafone Group. “Then when it comes to measuring these initiatives, the reporting comes in handy. SEMrush is a very solid package that delivers exactly that.”

Headquartered in the US, SEMrush has roughly doubled revenue each year since its inception in 2008, while remaining profitable. The company works with seven out of the top 10 adword spenders and over 25% of the Fortune 500, providing SEM and social media strategy insights, as well as digital PR performance and content marketing effectiveness. It has significantly expanded its product set over the past two years, and was recently recognized as the Best SEO Software Suite in the US, UK and won the European Search Awards 2017.

Global Banking & Finance Review

 

Why waste money on news and opinions when you can access them for free?

Take advantage of our newsletter subscription and stay informed on the go!


By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review │ Banking │ Finance │ Technology. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Post