Published by Wanda Rich
Posted on June 27, 2023
3 min readLast updated: February 1, 2026
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The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’ campaigns
The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’ campaigns
London, UK: 27th June, 2023: Adaptive streaming tech platform SeenThis has announced a partnership with DSP, Adform, as both companies continue to strive to minimize carbon emissions from the digital supply chain while improving and modernizing the online ecosystem.
SeenThis’ proprietary streaming technology minimizes unnecessary data transfer in display advertising and achieves faster load times. Now working in partnership, SeenThis and Adform will offer high-quality user experience and improved outcomes for more brands while achieving a measurably lower data footprint in campaigns when compared to conventional delivery methods.
This partnership will help to drive further carbon emissions savings capabilities in the market, with SeenThis’ adaptive streaming technology reducing data transfer on ad campaigns when compared to conventional technology – helping brands and agencies not only to reduce the environmental cost of their digital campaigns but also making their ads load faster and ensuring higher performance. In addition, Adform and SeenThis collaborate with Scope3 in their joint mission to help to devise best-in-industry approaches to enabling the reduction and measurement of carbon emissions when delivering display advertising.
“We are producing great synergies as we continue on our shared mission of creating a more environmentally friendly marketplace. Increasingly, clients are choosing more sustainable publishers through the Adform DSP and, with SeenThis technology, we can help to drive less wasteful advertising,” explains Adform’s Naveen Angaru, Head of Customer Success APAC.
SeenThis Steve Alpe, Partnerships Director ANZ adds: “Adform has already shown itself to be a pioneer in sustainability and will now aim even higher by leveraging our technology, which streams ads in bite-sized pieces, only when in-view – thereby significantly reducing data wastage and associated carbon emissions, when compared to conventional download technology. Increasingly, brands are seeking to reduce negative impact on the environment through their media partners and choices. Fortunately, through the use of our groundbreaking technology, we are able to drive performance efficiencies and minimize emissions.”
This news follows hot on the heels of the launch of SeenThis’ creative platform and Emissions Dashboard, which enables clients to track, measure and analyze their carbon footprint. More details about the methodology and carbon footprint measurement can be found here.
Press Contact:
Maryum Sheikh
Press Lead at The Digital Voice
About SeenThis:
Since 2017, SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co
About Adform:
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform Flow – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign life cycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients in 25+ countries around the world.
Adaptive streaming technology optimizes the delivery of video and audio content by adjusting the quality based on the viewer's internet speed, ensuring a smoother user experience and reducing data usage.
A digital supply chain refers to the use of digital technologies to manage and optimize the flow of goods, information, and finances across the supply chain, enhancing efficiency and reducing costs.
Carbon emissions measurement involves quantifying the amount of carbon dioxide produced by activities, particularly in advertising and digital campaigns, to assess environmental impact and promote sustainability.
A demand-side platform (DSP) is a technology platform that allows advertisers to purchase and manage digital advertising inventory across various ad exchanges, optimizing ad placements and targeting.
User experience (UX) refers to the overall experience a user has when interacting with a product or service, focusing on ease of use, accessibility, and satisfaction.
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