A financial crisis is a situation where the value of financial institutions or assets drops rapidly, leading to a loss of confidence among investors and consumers, often resulting in economic downturns.

Corporate strategy refers to the overall plan and direction that a company takes to achieve its goals, including decisions about resource allocation, market positioning, and competitive advantage.

Consumer perception is how customers view and interpret a brand or product based on their experiences, beliefs, and attitudes, which can significantly influence their purchasing decisions.

Sustainability in business refers to practices that meet current needs without compromising the ability of future generations to meet theirs, often focusing on environmental, social, and economic impacts.

Retail trade involves the sale of goods and services to consumers for personal use, typically through various channels such as physical stores, online platforms, and direct sales.