Published by maria gbaf
Posted on November 12, 2021
4 min readLast updated: January 28, 2026
Rice protein market is growing due to vegan and gluten-free trends, with Europe and Asia Pacific as key regions. Fairfield Market Research provides insights.
Predominantly driven by its hypoallergenic attribute, rice protein has been in demand as a novel ingredient across the food industry. While the rich nutrition profile of rice protein continues to fuel its consumption worldwide, the nutraceutical attributes are also expected to stimulate sales in future. A new upcoming study of Fairfield Market Research offers an exclusive analysis of the global rice protein market to reveal an insightful view of the space. With more speciality food manufacturers, and health food brands showcasing their preference for rice protein as a dairy-free, and gluten-friendly ingredients, the report projects market to witness a healthy growth outlook.
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Popularity of Plant-based to Favour Rice Protein Sales
Increasing demand coming in from processed food companies, as well as a growing number of quick service restaurants will work to the advantage of market. Increasing penetration in sports nutrition segment, and an accelerating consumer shift from whey or egg protein to plant-based protein sources will encourage sales of rice protein the future, says the report. Besides, baby food sector has also been registering noteworthy consumption of rice protein as one of the key ingredients of infant food formulae meant for babies suffering from cow milk allergy.
Market to Gain from Veganism-driven Fake Meat Trend
Higher bioavailability, easier digestibility, and desirable taste of rice protein offer a collective impetus to its consumption. Moreover, owing to its hypoallergic property, rice protein is widely adopted by an array of F&B categories such as bakery and confectionary, and meat analogues and extenders, which remains a strong factor driving market growth. Ascending consumer demand for fake meat products/meatless (meat) analogues will be a remarkable booster to the rice protein market growth, says the report.
Market in Europe Continues to Ride Veganism
The flourishing markets for natural, plant-based, and vegan across Europe will continue to represent the top revenue generation pockets for rice protein manufacturing brands. With the ever-expanding bakery industry, and an exploding rate of Europeans turning to a vegan lifestyle are likely to give a push to rice protein sales. The report also indicates that the demand will heighten with a considerable surge in meatless product sales across the region. On the other side, Asia Pacific will also remain an important investment pocket owing to the blooming trend of vegetarianism.
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Key Market Players and Competition Analysis
Rice Bran Technologies, Axiom Foods Inc., Kerry Inc, AIDP Inc, Golden Grain Group Ltd., Ribus, Inc., The Green Labs LLC, Bioway (Xi’an) Organic Ingredients Co., Ltd., Top Health Ingredients, and Shafi Gluco-Chem (Pvt.) Ltd. The market remains highly competitive, and dynamic with continued new launches by market leaders in the various trending segments like plant-based diet, health foods, sports nutrition, and high-protein F&B. Leading food ingredient manufacturers like Helay Group, and Z have been focused on leveraging thriving popularity of micronised protein ingredients, organic ingredients, and vegan protein sources via their new introductions in market.
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The article discusses the growth of the rice protein market driven by vegan and gluten-free trends.
How does veganism impact the rice protein market? It boosts demand due to plant-based dietary preferences.
What regions are key for rice protein growth? Europe and Asia Pacific are highlighted as major markets.
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