Retail Renaissance Positioning at New York’s Largest Tradeshow Drives Historic Retailer Attendance

The nations largest retail facing exhibition completely repositioned itself at the Winter edition that just took place February 3-6, at the Jacob K. Javits Center.

Fully embracing the transformation sweeping the brick & mortar industry, Retail Renaissance NY NOW focused on what success looks like in this new environment of inspirational customer experience.

Extensively reported by Goldman Sachs, Deloitte, Forbes and American Expressthe Retail Renaissance is the new reality where e-commerce, still less than 10% of retail sales, is largely about chore buying while cherish is in-store experiences and sales and its soaring.

Millennials and Gen Z buyers prefer the store experienceif it is memorable. Todays buyers seek a creative, discovery experience that is not just about stuff on shelves. This demand is seeing the entry into the market of thousands of premiere brick & mortar retailers who present innovative and distinctive products in an inspirational constantly changing format. These premiere retailers are growing 40 times faster than the traditional balanced retailer that are fast becoming a memory.


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Retail Renaissance NY NOW celebrated this focus on inspirational experience with the Transcend Experience, major on floor spaces composed by the industrys top interior designers such as Robin Baron, Francis Toumbakaris, Vanessa Deleon, and dynamic ASID designers using products from among the shows 2,300 exhibitors and showrooms around New York City. Retailers experienced what beautiful displays can look like in inspirational spaces using Roche Bobois, Lladro, Chistofle, Baccarat, Kartell, Tom Dixon and many others.

Transcend Talks featured on floor presentations where the CEOs of Lladro, Lissoni, Zanotta, top retailers and designers, social media gurus and industry analysts all came together in dynamic panels to discuss the future of retail to standing room audiences.

In addition, Holiday House @ NY NOW featured five designer stars who each created a room composed using the worlds leading brands. The Holiday House also presented a realistic outdoor terrace with wine bar. Holiday House topped off the inspirational experience displays for retailers eager for ideas to take home to use in their stores.

Positioning NY NOW at the center of the Retail Renaissance created such excitement at the Winter Market. We showed retailers and designers that NY NOW is the place to not only find what is innovative, unique and distinctive for their stores, but to learn what success looks like from those that do it best, commented Kevin OKeefe, EVP Emerald Expositions. We were delighted to see attendance surge up 20% as thousands of retailers crowded in to be a part of this sweeping renaissance.

About NY NOW

The winter 2019 edition of NY NOW, the Market for Home, Lifestyle, Handmade + Gift, took place February 3-6, 2019 at New York Citys Jacob K. Javits Convention Center. NY NOW features three comprehensive collections HOME, LIFESTYLE and HANDMADE that encompass tens of thousands of products in hundreds of product categories. For the first time, NY NOW welcomes the co-locations of the winter market with the National Stationery Show and SURTEX, which took place during the same time, all under one roof and in the same location. The summer 2019 edition of NY NOW, will take place August 11-14, 2019 at New York Citys Jacob K. Javits Convention Center.

NY NOW is owned by Emerald Expositions, a leading operator of business-to-business trade shows in the United States. Emerald currently operates more than 55 trade shows, as well as, numerous other face-to-face events. In 2018, Emeralds events connected over 500,000 global attendees and exhibitors and occupied more than 7.0 million net square feet of exhibition space.


The official name of the market is NY NOW. Please do not use NY Now, NYNow, New York Now, the NY Gift Show or the NY Gift Fair to refer to the market.

The NY NOW winter 2019 market took place Sunday, February 3, 2019 through Wednesday, February 6, 2019 at the Jacob K. Javits Convention Center in New York City.

The NY NOW summer 2019 market took place Sunday, August 11, 2019 through Wednesday, August 14, 2019 at the Jacob K. Javits Convention Center in New York City.

For high-res images or the NY NOW logo for your coverage, please contact us at [email protected].

Meg Estevez
[email protected]