Responding to Reported Marriott Data Breach, Leading Israeli Cybersecurity Firm ITsMine Provides AI Data Protection Tool Free of Charge

ITsMine, a leading cybersecurity company using AI based Data Loss Prevention (DLP) to secure organizational data, today announced that it will immediately provide its solution free of charge to the worldwide hotel industry through the end of 2019. The company made the announcement following headlines of Marriotts recent massive data breach that reportedly exposed the personal data, including passport numbers and credit card information, of approximately 500 million guests.

Kfir Kimhi, CEO and Co-Founder of ITsMine, said, Facing increasingly sophisticated cybersecurity attacks and data breaches, companies must find new and improved ways of storing critical customer data. We hope that by offering our advanced solutions free of charge, we will encourage hotels to take immediate action, on protecting the valuable data of their guests.

Current DLP solutions struggle to identify that a data breach has occurred, let alone the extent of the breach. The ITsMine solution offers a new approach to Data Loss Prevention (DLP), guaranteeing protection from internal and external attackers, without hindering the workflow of employees. ITsMine’s fully automated solution offers reduced deployment time and provides the best protection, while detecting breaches in real-time and actively blocking data loss.

Moshe Raines, Managing Partner at Labs/02, ITsMines lead investor, said, This seems to be one of the largest such security breaches in history, demonstrating a serious security concern in the hotel industry. When it comes to personal information, companies must have data loss protection systems that are up to the task of meeting the challenge of todays sophisticated hacking threats. We are confident that if hotels and other organizations deploy advanced DLP solution like ITsMine, future losses of this kind can be prevented.

To receive ITsMine’s full DLP solution, free of charge for the first year, please e-mail [email protected]. Installation takes about two hours.


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Notes to Editors

About ITsMine:

ITsMine, an OurCrowd Labs/02, seed stage incubator portfolio company, was founded by Kfir Kimhi, a former Security Architect at Check Point Software Technologies Ltd, and a team of IDF technology veterans and experts. Founded in 2017, with its headquarters in Israel, the ITsMine cybersecurity platform powered by artificial intelligence, offers a new unique approach for Data Loss Prevention (DLP), guaranteeing protection from internal and external attackers, without hindering the workflow of employees. ITsMine’s fully automated solution reduces the deployment time and maps out the organization data to provide the best protection. For more information visit ITsMine is a part of the OurCrowd Labs/02, seed stage incubator portfolio, which focuses on cutting-edge technology that will shape the future in innovative areas including AI, deep learning, autonomous transportation and smart cities.

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Leah Stern, Dir. Of Communications
[email protected]