Published by Global Banking & Finance Review®
Posted on October 30, 2025
3 min readLast updated: March 1, 2026
Add as preferred source on GoogleRemy Cointreau revises its financial outlook due to poor sales in China and the US, leading to a significant drop in shares.
By Dominique Vidalon
PARIS (Reuters) -French spirits maker Remy Cointreau pushed back its recovery on Thursday as it cut sales and profit goals for the year, citing deteriorating market conditions in China and a weaker-than-expected rebound in U.S. sales.
Its shares were trading 6% by 0942 GMT, after sinking nearly 11% in early trading.
Remy Martin cognac and Cointreau liqueur reported a worse-than-expected 11% decline in second-quarter sales, reflecting tougher market conditions in China and a later-than-usual Mid-Autumn Festival.
"The magnitude of today's warning is substantial and implies the company is suffering from the continued deterioration in global cognac demand as well as a likely margin reset," JP Morgan analysts said.
Finance Chief Luca Marotta told analysts that a weaker-than expected slump of around 25% in cognac sales in China in the quarter was the "main driver" of the sales warning.
Chinese government austerity measures, which hurt consumer demand for high-end spirits, partially paved the way for a "soft" Mid-Autumn Festival, he said.
SALES SLUMP IN CHINA, US AS TARIFFS HIT COGNAC
Sales have slumped in Remy Cointreau's critical U.S. and Chinese markets in recent years, forcing multiple guidance downgrades and the scrapping of medium-term sales targets. The company, however, had said in June that the worst was over.
Incoming CEO and luxury goods veteran Franck Marilly has yet to detail his own strategic roadmap. He is expected to do so when the group reports first-half results on November 27.
The entire spirits sector has suffered as a sales boom seen after the COVID-19 pandemic went into reverse, more recently exacerbated by tariffs on cognac imports in China and on EU goods entering the United States.
But Remy, which makes 70% of its sales from cognac, mostly in the U.S. and China, has suffered more than its peers.
Sales reached 268.8 million euros ($313.5 million), marking a like-for-like decline of 11% in the July-to-September quarter, worse than average analysts' expectations of a 9% decline in a company-compiled consensus.
The cognac division's sales fell 13.5% in the quarter, reflecting mostly a sharp fall in China.
In contrast, the Americas region posted a second consecutive quarter of strong growth, supported by a very favourable basis of comparisons and continued sequential improvements in depletions, the group said.
Remy said it now expects organic sales growth for the full-year 2025/2026 to range between stable and low single digits, compared to its previous forecast for mid-single-digit percentage organic growth.
The group also expects an organic decline in annual current operating profit of between low double digits and mid-teens, versus a mid-single-digit decline previously forecast.
($1 = 0.8575 euros)
(Reporting by Dominique Vidalon;Editing by Sudip Kar-Gupta and Joe Bavier)
Market conditions refer to the overall state of the market, including factors like supply and demand, economic indicators, and consumer behavior that influence business performance.
Cognac is a type of brandy produced in the Cognac region of France, known for its distinct flavor and aging process, typically made from specific grape varieties.
Explore more articles in the Finance category
