When people talk about marketing in social media, they most often think about Instagram, Facebook, or Twitter. But, what many (especially inexperienced) entrepreneurs don’t realize is that there are plenty of other channels that can also benefit their business.
One of such channels is Reddit. Although it has been around for over one and a half decades, today, it is still undervalued in terms of marketing.
What it is and how can you use it to scale your business? In this article, we are going to answer the key questions and tell you about the most exciting opportunities this platform can offer you. Let’s dive in!
What Is Reddit?
Founded in 2005, it was a real breakthrough. The site was designed as a one-of-its-kind platform that combines in itself the key features of a social network and a forum.
Basically, the core idea behind Reddit is to create a friendly community where users can submit links to any other content located elsewhere on the web. The rest of the users can then review, vote on, and discuss the provided content.
Apart from this, the platform enables users to create their own small communities based on interests or anything else they share. These communities are called subreddits. The number of these communities is truly large. And they span a huge variety of topics – from communities for students where they discuss where to ask for “write my essay for me online” help and other studying tips, to culture or professional tips in nearly any industry.
One more thing you need to know about Reddit is that it uses a special points system to minimize spam. Users who submit content are awarded the so-called karma points based on the votes they get in the community. That is, for good content, you score more points and gain more authority. But if you post spam or irrelevant content, you get down-voted and lose your credibility. Eventually, this can even lead to penalties. Namely, you will be restricted from submitting publications.
1. Create a Strong Community
First and foremost, just like any other social network, Reddit can help unite your prospects and existing customers into a unanimous, tight-knot, and friendly community.
Successful brands are already using this trick to attract more attention and reach their business objectives. Namely, creating a strong community can help you to get to know your customers better, boost brand awareness, build up loyalty, and, respectively, improve your metrics.
How to do this? There are plenty of tricks and strategies. Start by creating a safe space for everyone who might be interested in your brand and deliver something meaningful to them. Also, a popular trick is to give a specific name to your community and its followers. This typically makes readers feel more involved.
And, of course, encourage communication within your community.
2. Let Users Rule It
Another common trick used by companies in their Reddit SMM strategies is encouraging user submissions.
Unlike, let’s say, Instagram, this platform is meant for interactive communication. Thus, it might not be the best idea to get out there and throw your message at your followers. Instead, it is much wiser to encourage your community to participate and comment.
This simple trick gives followers a sense of ownership in your community. As a result, you get better rapport, strengthen your community, and get more chances to turn regular users into your brand’s advocates.
Pro tip: If you decide to use this strategy, make sure the content your followers share is relevant and goes in line with your business. Just as an example, the worldwide famous show Top Gear encourages followers to share pictures of their favorite cars. Come up with something similar and you will succeed!
3. Share News
Another opportunity to integrate Reddit into your SMM strategy is to use this platform for sharing the company’s news and upcoming events.
It has been numerously proven that fans love hearing news from their favorite brands or personas and want to know about everything that is going on. This way, they become more attached to the brand. And many companies who already are on this platform use this to their benefit.
Some things you can try to do now is to create a feed with company news and a calendar of events. And don’t forget to encourage communication on everything that you post as this is the core idea behind social networks.
4. Deliver Customer Service
Interactive, real-time customer service is one of the integral elements of SMM and Reddit can be a perfect platform to deliver it. Since it is a combination of a forum and social network, it is very convenient for collecting questions and feedback and providing a prompt response.
A great example of a brand that uses the platform for customer service is Xbox. The company’s profile on Reddit has plenty of subreddits that answer different questions from the customers and help them solve their issues quickly and easily.
5. Share Interviews
These days, it is no longer a secret that people want to see real people behind big brands. That is why interviews are rather popular on Reddit.
Depending on your unique situation and niche, you can consider sharing interviews from your employees, partners, customers, or pretty much any other personas who might be interesting to your audience. You can ask followers about the questions they would like to ask, and deliver the answers, thus, breaking the wall between your brand and its customers.
The Bottom Line
Although Reddit may not be the most obvious pick for elaborating your SMM strategy, this platform is being seriously underestimated. In fact, if a strategy is built wisely, this channel can bring no fewer benefits than Facebook or Instagram, and many companies have already found ways to leverage its potential to their favor.
Hopefully, after reading this article, you will also find exciting opportunities to use Reddit for marketing. Be sure to use them wisely!
Produced in Association with Vavianne Bell