Rake in Tons of Leads Without Advertising

Are you spending endlessly on advertising and still not getting the desired results? While advertising doesn’t require much effort on your end, its results may be limited as the reach becomes stagnant after a certain period. Consistency is the key to customer marketing and there are several marketing tools through which you can get consistent leads without advertising.

Getting leads is important for business growth as until and unless your product reaches maximum audiences it might not be that successful. On the other hand, if your product is an average one and reaches a larger audience not only the product will be a hit but also your revenues will increase. In this writeup, we are going to tell you different ways in which you can stay connected with your customers and generate a high number of leads WITHOUT ADVERTISING.

Let’s dive in!

Tools to Stay in Touch with Customers

We would again reiterate the fact that staying in touch with customers is very important when it comes to customer marketing. Think it this way, being a customer yourself won’t a business interest you if they send you regular emails updating you about the current offers they can avail from you? People connect to a business better when businesses interact with them.

GetResponse understands this phenomenon very well and they suggest several ways in which you can stay in touch with your customers. These include:

Email Marketing

Email marketing is a strategic tool designed to bring in more customers for businesses. It involves sending automatic mailers to existing or potential customers for promoting your goods or services and more importantly for establishing a connection with the customers. The purpose of email marketing is to develop awareness among the customers about your brand.

Email marketing got easier with GetResponse as their software gives you access to professional email templates and easy to use design tools. To generate more leads through email marketing, it is important that you connect with your contacts when they are most active. You might have a look at some tips that we suggest you follow while developing your email marketing strategy.

• Personalized messages give better results and a higher engagement rate. Instead of sending general emails and greetings, send personalized emails that customers can relate to. For example, Martha, a customer added a product in their shopping cart in your e-store which was out of stock at the moment. As of today, it is in stock and you want to notify about the same to your customer. An ideal email shall read as follows:

“Hi, Martha,

We know how much you love our [product name] and we are glad to inform you that the same is in stock now. You are the first one to be notified about the product and you can now shop the same through our web store!”

Well, we hope what we are trying to say here. Personalized messages equal better engagement.

• Running the email marketing campaigns alone is not sufficient. Monitoring them and understanding the analytics is also equally important. Have a look at what the statistics have to say in terms of clicks, opens, responses, and so on.
• Split test is yet another powerful tool in email marketing that lets you understand which are those subject lines that attract more customers to open up your emails. Once you have the results, you can deploy the same to improve your email marketing game. You can carry out split tests at GetResponse and optimize the results of your email campaign.
• You might be having different platforms and integrating them will also mean integrating subscribers to all such customers. Thus, you would not require different campaigns for each of them and one campaign should be enough.

If you are wondering what more you can do to ace the game of email marketing and how tools can help you achieve getting more leads, you can get in touch with GetResponse. They will help you with tools that could grow your business.

Marketing Automation

Marketing automation is a tool that enables you to reach your customers with the help of automated messaging via different channels such as emails, social media platforms, websites, messages, etc. to generate higher leads. With the help of marketing automation tools, you can reach the customers based on what action they take on your platforms. Let us say you are losing out on sales since some customers add the carts to their products and then never come back any sooner. In this case, you can use marketing automation to email such customers and send them a special offer their way.

With GetResponse, you can generate better leads using marketing automation. We are saying this because they search through your email list for reaching out to customers based on the conditions that you set. You can then filter out the list and take requisite action.

Autoresponders

A good response rate means you value the time of your customers. Using autoresponders helps you improve your response rate since it sends out instant messages to the customers through your panel. While you deploy autoresponders, make sure that you draft your automatic emails keeping in mind the interests of your customers. If you are now sure how you can do so, you can take the help of the professional team of GetResponse.

How to Generate Leads for Your Business

Landing Pages

Landing pages are a great way to attract customers towards your business and generate leads. GetResponse helps you develop amazing landing pages even if you are not acquainted with web designing. Use these landing pages to grow your customer and convert them into leads, and display your hot selling products to grow your sales.

Facebook Ads

With emails, there is a limitation that your leads will be limited to your contact list. Facebook ads overcome this limitation and help you reach audiences beyond your contact list. You can set your target audience in Facebook ads based on various criteria like age, location, and interests. You set your daily budget and get to decide on how many days you want to run your ad campaign. Further way to create Facebook ads is to add your message, a related image, and an action button, based on your needs. GetResponse lets you create stunning ads with their creator app and interesting features.

Conversion Funnel

There are different stages in the purchase process. A conversion funnel helps you know how many potential customers were lost in each such stage of e-commerce purchase. Knowing reasons help you take corrective action and increase leads. There are three types of conversion funnels that you can look for namely, sales funnels, lead funnels, and webinar funnels.

Sales Funnels

Sales funnels help you introduce your products to potential customers and sell them. An effective sales funnel helps you increase the conversion rate which means that more potential customers are converted into buyers.

Lead Funnels

You can use lead funnels to convert the leads into paying customers. This helps you to get higher revenues and an increased number of customers.

Webinar Funnels

Use webinar funnels to discuss your knowledge and experience about a product through webinars and get higher leads. Free webinars would attract even more customers.

Webinars

Webinars are a great way to connect with the audiences and to explain to them about your products and business. When people get to know about your business directly from you, they feel connected. A well-developed webinar can help you get more leads and convert them into customers.

Conclusion

“Guest posting is also a highly effective way to direct attention towards your business, cause, or service.”

If you are looking for someone who could help you customize these tools for your business you can connect with GetResponse. They help you build these tools according to your business requirements so that your conversion rates get better and your business flourish.

These were some hacks for getting better leads without the help of advertising. You can use these to convert potential customers to paying customers and take your business to the next level.