Quantzig’s Customer Lifetime Value Model Reduced Attrition for an IT Services Company

Quantzig, a known customer analytics solutions provider, has announced the completion of their latest customer lifetime value model for an IT services company. The client is one of the well-known players in the IT services industry. The primary aim of the client was to focus on improving long-term profits. To achieve this target, the client was interested in leveraging Quantzig’s solution and index the best channels for marketing. They wanted to allocate the right budgets for different types of customers in the value chain with the aid of a customer lifetime value model.

A customer lifetime value model helps companies to develop optimal approaches for customer engagement, increase understanding of the potential value of a consumer, and empowers the workforce to enhance customer relationships. It identifies key areas for organizations to focus on to procure or retain a consumer and helps them in customer profiling and segmentation to improve the operational efficiency.

To know more about the importance of customer lifetime value for the global IT services industry, Request a free proposal.

Customer lifetime value analysis helps companies in customer profiling and segmentation to offer customized services and to target customers based on value potential, says a customer analytics expert from Quantzig.

With the aid of Quantzigs customer lifetime value model, the client was able to devise effective marketing strategies and turn new customers into long-term customers. They were able to identify low and mid-level customers, which helped them gain better insights into the amount to be spent on acquiring, retaining, and serving those customers. The customer lifetime value model also assisted them to manage the best investment in assets, workforce, and inventory based on future demands.


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Book a free solution demo to know how our BI dashboards and analytics solutions can help you in developing an effective customer lifetime value model.

The customer lifetime value model helped the client to:

  • Reduce customer dissatisfaction.
  • Implement the design of new programs to reduce attrition.
  • Want to devise a customer lifetime value model for your business? Get in touch with our experts now!

Quantzig’s customer lifetime value model offered predictive insights on:

  • Managing assets, workforce, and inventory based on future demands.
  • Gaining insights on money spent on acquiring, retaining and serving those customers.
  • Interested in knowing the relevance of customer lifetime value model in the growth of the business? Request more information.

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

Anirban Choudhury
Marketing Manager
+1 630 538 7144
UK: +44 208 629 1455