Quantzig Reveals the Different Applications of Big Data in Marketing That You Should Know About

Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest article on the applications of big data in marketing.

There is an exponential increase in the amount of data that is being generated today. This massive increase in the data is both a challenge and an opportunity for marketers. But questions such as How to harness and process such enormous amount of data in lesser time? and Can data analysis offer better insights and business performance? have been on the minds of many stakeholders. This question can be answered with the aid of big data. Big data applications in marketing are changing the way companies pitch their products and services to their end customers.

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Rapid advancements in technology are making the application of big data in marketing a common practice for industry leaders. Big data accompanied with artificial learning helps the marketers to understand the market, change strategies, and improve decision making in a better way. Big data applications in marketing give better insights to explore, identify and analyze customer behavior, market trends, customers behavior, and competitors strategies. So, to understand what helps marketers to make wiser decisions, it becomes imperative to understand the different applications of big data in marketing.

Applications of big data in marketing provide the ability to analyze the geographic and demographic information, says an industry expert from Quantzig.


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Continue reading to know more about the big data applications in marketing or speak to an expert.

Applications of Big Data in Marketing:

  • Enhanced planning and forecasting

Big data applications in marketing enable marketers to increase the volume and range of information sources while enabling real-time forecasting, speeding up reporting, and better decision making. This, in turn, helps marketers to gain insights into improving ROI and specific strategy that needs to be changed in the ongoing campaigns. Big data applications in marketing provide powerful algorithms that help in reacting to changing market conditions. This can help marketers to improve marketing operations through effective forecasting. To gain detailed insights and understand the scope of our analytics engagements, request a proposal

Better audience targeting

Big data applications in marketing enable marketers to tap the geographic and demographic information. This information also helps in better targeting. Also, many organizations are looking for ways to measure cross-channel behavior to make campaign integration easier, both online and offline. To know more about the applications of big data in marketing, request more info

View the complete list of the applications of big data in marketing here:


About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzigs services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.