Published by Gbaf News
Posted on March 20, 2018
8 min readLast updated: January 21, 2026

Published by Gbaf News
Posted on March 20, 2018
8 min readLast updated: January 21, 2026

Brian Martin, Regional Director UK & Ireland, Spitch

Brian Martin, Regional Director UK & Ireland, Spitch
Recognising the spoken word can be a challenge for financial businesses, as time-consuming customer interactions can turn into a costly process. Voice biometric solutions are designed to address this problem. They use algorithms to process and analyse interactions precisely and in real-time, to bolster businesses’ back-end knowledge bases. The use of voice has grown exponentially in recent years, with the voice recognition market estimated to be worth $601 million by 2019. Deploying this technology in contact centres alongside traditional points of contact enables businesses to carry out a variety of functions, including client identification, identity authentication, and semantic interpretation. All of this means businesses can be more effective and efficient in their interactions with consumers.
Brian Martin, Regional Director UK & Ireland, Spitch

Brian Martin, Regional Director UK & Ireland, Spitch
Recognising the spoken word can be a challenge for financial businesses, as time-consuming customer interactions can turn into a costly process. Voice biometric solutions are designed to address this problem. They use algorithms to process and analyse interactions precisely and in real-time, to bolster businesses’ back-end knowledge bases. The use of voice has grown exponentially in recent years, with the voice recognition market estimated to be worth $601 million by 2019. Deploying this technology in contact centres alongside traditional points of contact enables businesses to carry out a variety of functions, including client identification, identity authentication, and semantic interpretation. All of this means businesses can be more effective and efficient in their interactions with consumers.
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