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Q&A with German Frizen, Head of Marketing RoboForex

How did RoboForex penetrate the market and become one of the leaders in such a competitive market?German Frizen
The company was registered in New Zealand on July 19th, 2010. The founders, the people very closely connected to the Forex market, through their personal experience and long-term practice developed the best possible model and corporate strategy by implementing their know-how in RoboForex. A professional approach, “transparency” and confidentiality, together with the newest know-how in the area of innovative instruments for trading – all these factors were the basis to start our Company. We are constantly moving forwards and implementing new products, which help to improve working process and make it more comfortable and efficient. Along with that, we consider an individual approach to all our clients and partners to be one of the most essential parts of our work. Their loyalty is very important for our staff, because the Company is interested in effective and long-term cooperation. RoboForex is constantly improving cooperation conditions, making then more and more efficient. These factors are the reason why we’re successfully holding our leading positions in the field.

What initiatives have led to your success?
A quality result-oriented work. RoboForex is developing rapidly: we are introducing new products, implementing innovative technologies, closing some of the instruments in order to improve their efficiency and functionality. For example, not long time ago, we stopped supporting PowerTrader trading platform and offered our clients to use MT4 and MT5 platforms instead. In the near future we are planning to launch an improved trading platform for ECN accounts. The Company’s main goal is to provide both our private and corporate clients with the best possible conditions to trade at the international financial markets. Our target audience is both professionals, who have already become successful in this field, and beginner traders, who are making their first steps at the Forex market. On our part, we are offering the highest quality service to work with temporarily surplus funds: no limitations for trading operations reduced marginal conditions, high liquidity, innovative technologies, a wide range of account types for broker with different skills and experience, etc.

What programs or affiliated services do you offer traders?
RoboForex is cooperating with the traders with different skills and experience, that’s why after a long and scrupulous analysis of our target audience we’ve created several affiliate programs, which can meet the requirements of any trader: from beginners to professional ones with years of experience. For example, “Agent” is an excellent tool to start earning money right now! This type of affiliate program is best suitable for beginners, as no capital investments or background knowledge of the Forex market is required. For those who have already successfully realized their potential in the World Wide Web, but looking for an additional income, we can offer “Webmaster” affiliate program, which allows our partners to receive a high commission from the clients who were redirected to our website from their web resources. Another affiliate program, “Introducing Broker”, is mostly intended for top-ranked specialists, who are purposefully developing their own trading projects in the Internet and have a lot of knowledge, skills and experience in the field. The conditions of this program enable our partners to use the best trading instruments, have an access to our specialists’ knowledge and experience, and publish their contacts on the main page of the Company’s website. The most essential advantage here is the best conditions at the market, which can help to gain a significant profit right after joining the program. Those clients, who are not sure which affiliate program is more suitable for them and can’t decide which one to choose, can try “White Label” program with flexible cooperation conditions and additional trading options.logo-roboforex

How does RoboForex continue to set themselves apart from their competitors?
There are two typical Forex Broker models: Market Maker and Straight through Processing (STP). However, RoboForex is acting upon a combined scheme, a hybrid model in which the Company is serving as a dealer. In addition to that, we’ve created a unique account type, ECNFix, which may be considered as the most quintessential one among those offered at the Forex international market: no technical slippage and re-quotes, time of order execution is only 0.1 of a second. MetaTrader4 trading platform, an excellent tool which is familiar to a lot of traders, together with our services and optional capabilities make RoboForex a unique brokerage company with more favorable and comfortable conditions for work.

Have the industry awards had an impact on your brand?
Beyond all doubt, any award is a very pleasant surprise and a sign that we are moving in the right direction. RoboForex was originally oriented to provide its clients and partners with the highest quality trading instruments and competitive conditions. An excellent quality of work, a spotless reputation, and the best innovative technologies, which give our clients an advantage in trading – all these factors have significant influence and make our brand even more and more popular. Recognition and a deserved award are a good example for our competitors and an extra incentive for us to continue working for our clients.

What can our readers expect to see from RoboForex in the upcoming year?
In the upcoming year we are planning to launch our exclusive offer, RoboCopyFX, an investment project, which enables our clients to choose a cooperation scheme that is the most suitable for them. The results of the beta testing showed that we can expect a real breakthrough and a brand new level of work. We are surely, as before, to follow the policy of mutually beneficial cooperation by combining a wide range of trading instruments with a lot of different capabilities.