Puig sales growth slows despite stable revenue - Finance news and analysis from Global Banking & Finance Review
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Puig sales growth slows despite stable revenue

Published by Global Banking & Finance Review

Posted on April 28, 2026

3 min read

· Last updated: April 28, 2026

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Beauty company Puig maintains outlook despite travel retail headwinds

By Mireia Merino and Marta Serafinko

Puig Reports Q1 Performance Amid Global Challenges

Slower Sales Growth and Market Trends

GDANSK, April 28 (Reuters) - Spanish beauty company Puig reported slower sales growth for the first quarter on Tuesday, reflecting more moderate demand particularly in fragrances, which account for the bulk of its revenue, though it kept its full-year outlook unchanged.

The results highlight growing pressure on the global beauty sector as geopolitical tensions in the Middle East disrupt airport shopping and curb international travel, a key sales channel for premium fragrance makers.

The slowdown also follows a loss of momentum in the broader fragrance market as consumers turn more cautious, raising concerns about the sustainability of recent growth trends across the industry.

Financial Results and Analyst Expectations

Puig reported first-quarter net revenue of 1.22 billion euros ($1.43 billion), a 4.7% increase on a like-for-like basis and a 0.8% rise on a reported basis.

J.P. Morgan analysts had expected Puig's first-quarter like-for-like sales to grow 2.2%, supported by growth across all divisions even though the global fragrance boom is cooling and luxury demand remains uncertain.

Impact of Geopolitical Tensions and Travel Retail

The company said the Middle East conflict had about a 1.2% estimated negative impact, mainly in March, with further impacts expected and the company monitoring the situation.

Travel retail was the most affected part of its Middle East business and it expects a roughly 1% hit in the first half if the conflict continues, the company said on a conference call.

The Barcelona-based group, which derives a tenth of sales from travel retail, is one of the more exposed beauty companies to swings in airport shopping and international travel, according to analysts.

"We are taking good care of the situation," Puig executives said, adding that pressure in the region was heavier in travel retail than in local business and that Saudi Arabia and Dubai were showing different levels of performance.

Category and Regional Performance

Fragrances and fashion, which account for about 74% of sales, rose 3.9%, while makeup and skincare categories increased 9.2% and 4.7%, respectively. By region, like-for-like sales in EMEA, its largest market, grew 3%, compared with 2% in the Americas and 26.1% in Asia-Pacific.

Puig also said it is closely monitoring cost pressures, including those related to distribution, but confirmed its full-year guidance, expecting EBITDA margins to remain flat.

Merger Talks and Industry Outlook

The results come amid talks regarding a potential merger with U.S. cosmetics giant Estee Lauder which would create the world's largest premium beauty player with brands including Tom Ford, Carolina Herrera, Rabanne, Jean Paul Gaultier, and Clinique under one roof.

No final decision has been taken as of April 28, and no assurance on the deal or its terms has been made, Puig added.

Additional Information

($1 = 0.8538 euros)

(Reporting by Mireia Merino and Marta Serafinko; Editing by Matt Scuffham and Nick Zieminski)

Key Takeaways

  • Revenue steady year‑on‑year at €1.22 billion, but sales growth decelerates as fragrance demand moderates (Reuters – Q1 2026) (cosmeticsdesign-europe.com)
  • Broader slowdown driven by normalization of the post‑pandemic 'fragrance super‑cycle' and travel retail pressures, including Middle East conflict impacts (emarketer.com)
  • Despite challenges, makeup and skincare remain strong growth levers and Puig maintains its 2026 outlook, buoyed by brand strength and geographic diversity (cosmeticsdesign-europe.com)

References

Frequently Asked Questions

What was Puig's Q1 2024 revenue?
Puig posted revenue of 1.22 billion euros ($1.43 billion) in the first three months of 2024.
What factors contributed to slower sales growth for Puig?
Slower growth was due to moderate demand in fragrances, geopolitical tensions, and softer consumer demand across markets.
How did Puig perform in different regions?
Sales in the Americas grew 2.0%, Asia-Pacific increased 26.1%, and EMEA rose 3% year-on-year.
How did Middle East tensions impact Puig's results?
Middle East conflict caused an estimated 1.2% negative impact on Puig's results, mainly in March.
Is Puig planning a merger with Estee Lauder?
Puig confirmed ongoing talks regarding a potential merger with Estee Lauder, but no final decision has been reached as of April 28.

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