Protein water is a rising trend in nutritional supplements, favored for its hydration benefits and vegan-friendly protein content.
Protein water, one of the latest innovations in the nutritional supplements space, has been penetrating deeper the fitness enthusiastic consumer population. Typically, with the base of whey protein isolate, protein water is expected to continue witnessing growing preference as a protein source, especially among those who have embraced veganism and are thus seeking reliable alternatives to meet their desired level of protein intake. Fairfield Market Research in its new upcoming study offers an insightful analysis of the global protein water market for the period 2021 – 2025.
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Protein Water Fast Becomes a Favourite Protein Supplement
The whey protein-based beverage has balanced content of calorie, as well as protein, which places it among the recommended protein sources for health-conscious consumer population. The hydrating properties of protein water is what gives it an edge over most of the popular protein supplements available on the market. The combination of protein, and hydration – fortified hydration has been the unique selling point gaining popularity for protein water, thereby driving market. Increasing marketing of protein water against carbonated soft drinks is also favouring the progress of market over the recent past. Research also underscores the fact that there has been surging popularity of dairy-free varieties that also include drink bases other than milk. This will work to the advantage of protein milk market.
Protein Water Market Significantly Benefits from E-commerce Expansion
The exploding ecommerce landscape, further boosted amid the COVID-19 pandemic, has become one of the strongest forces driving market expansion over the recent past. Brands have been showcasing greater interest around building strong online presence, which also includes their augmenting investments in social media marketing campaigns. Extraordinary proliferation of the health foods segments, and the overall growth pace of retail industry are expected to offer a dramatic push to visibility, and sales of protein water. With brands adopting the direct-to-consumer approach, products like protein water will continue to capture newer markets in the near future.
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North America, and Europe Stay in the Vanguard
Strong presence of leading market players, frequent product launches, broader availability on the market, and an expanding consumer base remain the prime booster to protein water market in North America, and Europe. Increasing protein water consumption by sportsmen/women, and consistently growing inclination of younger demographic toward consumption of nutritional supplements will further strengthen the foothold of major companies in these regional markets.
On the other hand, Asia Pacific holds the promise to unlock multiple new opportunities, says the report. The market expects healthy gains in developed Asian economies on the back of the ever-expanding health-conscious population looking for more options in gluten-free, vegan, fortified/functional, protein-rich, and other similar categories. The report highlights notable opportunistic potential of Asia Pacific.
Key Market Players in Global Protein Water Landscape
The report would cover financial, and strategic profiles of some of the prominent companies stirring competition in the global protein water market. Protein2o Inc., Trimino, BiPro USA, FIZZIQUE LLC, Aquatein, Molecule Beverages, Vyomax Nutrition, Optimum Nutrition, Inc., Bodiez Protein Water, and PROBALANCE are some of the profiled players.
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The article discusses the growth and trends in the protein water market.
Protein water is popular for its fortified hydration and suitability for vegans.
North America and Europe are leading the protein water market.
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