Published by A2Z Market Research
Posted on September 23, 2021
4 min readLast updated: February 2, 2026
The Programmatic Advertising Platform market is set to grow by 2027, driven by automation in media buying and key players like Rocket Fuel Inc.
Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences.Digiday defines it as:” The use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. It’s using machines to buy ads, basically.” It is an automated bidding software for digital advertisers and publishers that allows automating the whole process of decision-making and evaluating the options in real-time. It is widely applicable in governance, commercial sectors.
Top Key Vendors of this Market are:
Rocket Fuel Inc., SmartyAds, The Trade Desk, RadiumOne, Inc., Adroll.com, Adform, Connexity, Inc, Admedo, IPONWEB Holding Limited, SpotX, Internet Advertising Bureau, DataXu Inc., Google Inc., NewBase UK, NewBase UK, Yahoo! Inc., Turn Inc., AppNexus Inc., Adobe Systems Incorporated, Jellyfish UK, AOL Inc., Rubicon Project Inc., MediaMath Inc., Centro, Inc., Fat Media.
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This market research report gives an in-depth idea about the global Programmatic Advertising Platform market. It highlights the recent market scenario, growth in the past few years, and opportunities present for manufacturers in the future. In this research for the completion of both primary and secondary details, methods and tools are used. Also, investments instigated by organizations, government, non-government bodies, and institutions are projected in details for better understanding about the market.
This study estimates the factors that are boosting the development of the global Programmatic Advertising Platform market. On the basis of key principles segments such as end-users, application, product, technology, and region are surveyed comprehensively of the global Programmatic Advertising Platform market. The thorough examination has been done in this report to bring about the share and position of global Programmatic Advertising Platform market. In the report, the complete analysis of the growth revenue is offered.
The research report also mentions the innovations, new developments, marketing strategies, branding techniques, and products of the key participants present in the global Programmatic Advertising Platform market. In this reports for the future. The reports offer the opportunities and restraint that may hit in the future for the market players. Through this report, consumers can easily get the notion for their growth of global Programmatic Advertising Platform products in the market.
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Classified by region, this research report is segmented into many key sections, with production, consumption, revenue, market share and progress rate of Programmatic Advertising Platform in these regions, from 2021 to 2027, covering the regions like North America, Europe, China, Japan, Southeast Asia and India.
As the global Programmatic Advertising Platform market is segmented based on various parameters, an in-depth classification of the market is also mentioned; elements impacting the market’s growth are studied in detail to understand the report precisely. Moreover this, profiles of some of the leading players operating in the global Programmatic Advertising Platform market are included in the report. Using SWOT analysis, their weaknesses and strengths are analyzed. It helps the study deliver visions into the opportunities and threats that companies may face during the forecast period.
Table of Contents
Global Programmatic Advertising Platform Market Research Report 2021 – 2027
Chapter 1Programmatic Advertising Platform Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Global Production, Revenue (Value), Price Trend by Type
Chapter 7 Global Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis
Chapter 12 Global Programmatic Advertising Platform Market Forecast
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The article discusses the growth of the Programmatic Advertising Platform market by 2027.
Key players include Rocket Fuel Inc., SmartyAds, and The Trade Desk.
The market analysis covers North America, Europe, and Asia.
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