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    1. Home
    2. >Business
    3. >Primark cautious on 2023 outlook after ‘very strong’ Christmas
    Business

    Primark Cautious on 2023 Outlook After ‘very Strong’ Christmas

    Published by Wanda Rich

    Posted on January 24, 2023

    2 min read

    Last updated: February 2, 2026

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    The image depicts a busy Primark store on Oxford Street during the Christmas season, highlighting the retailer's strong performance despite economic challenges. This visual connects to the article discussing Primark's cautious outlook for 2023 amidst changing consumer spending trends.
    A bustling Primark store in London showcasing holiday shoppers - Global Banking & Finance Review
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    Tags:retail tradeUK economyfinancial managementeconomic growth

    Quick Summary

    LONDON (Reuters) -Clothing retailer Primark reported better-than-expected trading over the Christmas quarter, parent Associated British Foods said on Tuesday, but cautioned economic headwinds may dent consumer spending in 2023.

    LONDON (Reuters) -Clothing retailer Primark reported better-than-expected trading over the Christmas quarter, parent Associated British Foods said on Tuesday, but cautioned economic headwinds may dent consumer spending in 2023.

    The group said Primark’s revenue was 3.15 billion pounds ($3.91 billion) in the 16 weeks to Jan. 7, up 15% on a constant currency basis as it benefited from “very strong” trading in the run-up to Christmas.

    Last week, official UK data showed inflation-pinched consumers cut their shopping by the most in December in at least 25 years, but some retailers exceeded expectations, including those aimed at the value end of the market.

    AB Foods said consumer spending had proven more resilient in the quarter than anticipated at the start of its financial year.

    “To date, Primark trading has been good in all our markets and was ahead of expectation,” it said.

    “Early trading in this new calendar year has been encouraging but macro-economic headwinds remain and may weigh on consumer spending in the months ahead.”

    Last September, Primark said it had decided to limit further price increases in 2022-23 beyond those already planned, seeking to maintain its value credentials among consumers.

    AB Foods, which also owns major sugar, grocery, agriculture and ingredients businesses, said its total revenue was 6.7 billion pounds over the 16 weeks, up 16%.

    The group, whose shares have fallen 8% over the last year but are up 18% over the last month, maintained its guidance for “significant growth” in sales in 2022-23 but with adjusted operating profit lower than the 1.44 billion pounds made in 2021-22.

    It said it continued to encounter significant cost pressures but inflation had become less volatile and recently some commodity costs had declined.

    Sales in the group’s grocery business, which includes Twinings tea, Jordans cereals and Ovaltine drinks, rose 9% to 1.39 billion pounds over the 16 weeks.

    The group said the full year operating result at AB Sugar was now expected to be broadly in line with the previous year as a result of a much-reduced UK sugar crop.

    ($1 = 0.8063 pounds)

    (Reporting by James Davey; editing by Kate Holton and Jason Neely)

    Frequently Asked Questions about Primark cautious on 2023 outlook after ‘very strong’ Christmas

    1What is inflation?

    Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power. It is typically measured by the Consumer Price Index (CPI).

    2What is revenue?

    Revenue is the total income generated by a company from its business activities, typically from sales of goods and services before any expenses are deducted.

    3What is adjusted operating profit?

    Adjusted operating profit is a measure of a company's profitability that excludes certain one-time items and expenses, providing a clearer picture of ongoing operational performance.

    4What is economic growth?

    Economic growth refers to the increase in the production of goods and services in an economy over a period of time, usually measured by the growth rate of Gross Domestic Product (GDP).

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