Published by TMR Research Insights
Posted on August 24, 2021
13 min readLast updated: February 15, 2026
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Prebiotics, often overshadowed by the massive popularity garnered by probiotics, are finally getting their due – our new research finds demand for prebiotic ingredients has grown at nearly 6% annually since 2015, propelling global sales to the US$ 4.5 billion mark in 2018.
Read report Overview-
https://www.transparencymarketresearch.com/prebiotics-market.html
As the global dietary supplements industry fights a ‘perception battle’, prebiotics are emerging as a bright spot. However, it is also pertinent to note that prebiotics still command a market value that pales in comparison to their popular counterparts, the probiotics; this continues to be a challenge for prebiotic ingredients suppliers.
The surge in demand for prebiotic ingredients—although a recent phenomenon—is paradoxical. Over the years, many dietary supplements have faced a legitimacy crisis, as lack of scientific literature on their actual health benefits hasn’t been really forthcoming.
Strong expertise with attention to detail makes our market research reports stand apart. Download PDF Brochure –
However, armed with humungous marketing budgets, the dietary supplements industry has prodded along. And, the status-quo hasn’t entirely changed; instead, it has witnessed an evolution which has created space for ‘less-marketing, more-science’ based products—a playing ground more level and conducive for prebiotic ingredients manufacturers.
Request for Covid-19 Impact Analysis on Prebiotic Ingredients Market:
While consumer awareness and inquisitiveness about the scientific literature has helped prebiotic ingredients suppliers, the trust factor consumers once placed in probiotics is now being challenged. Scientific research, most notably from University of Copenhagen, has ruled that there is “lack of evidence” surrounding the actual health benefits of probiotics. The prebiotics industry has used these findings to ‘educate’ consumers on the benefits of using a combination of probiotics and prebiotics instead.
Buy our Premium Research Report on Prebiotic Ingredients Market@
As these perception battles support the momentum in the prebiotic ingredients market, gains have also been driven by a range of macro-economic factors, ranging from growing urbanization, increasing disposable income, and resurgency in retail sales. The impact of these broader factors has been especially palpable in the emerging countries of Asia Pacific.
More Trending Reports by Transparency Market Research –
The functional food and dietary supplement industry remained concentrated in North America and Europe for a long time. However, in the last decade or so, a new demographic of consumers in Asia Pacific has induced a scramble among the world’s biggest food and beverage brands. Currently, dietary supplements is a multi-million dollar business in Asia Pacific, and probiotics are easily available in hypermarkets and retail stores.
The plethora of opportunities emerging in Asia Pacific are not lost on prebiotic ingredients industry. However, to succeed in the highly lucrative and fiercely-competitive markets of Asia Pacific, a holistic strategy to capture market share from probiotic industry is required. In a region as cost-sensitive as Asia Pacific, all consumer awareness initiatives and marketing strategies can boomerang if product pricing is out of sync with consumer expectations.
Asia Pacific also offers unique advantages in terms of sourcing prebiotic ingredients. Many countries in the region are agrarian, and the various prebiotic ingredients, including fructo-oligosaccharide, mannan-oligosaccharide, galacto-oligosaccharide, and inulin are easily available to prebiotic manufacturers. As is the case globally, inulin remains the ingredient of choice for prebiotic companies in Asia Pacific. Galacto-oligosaccharides and fructo-oligosaccharides follow suit, with mannan-oligosaccharides being the least preferred of all prebiotic ingredients.
The prebiotic ingredients market shows varied a level of competitive landscape. On a global level, a handful of multinational companies account for a sizeable market share. However, regionally, and also on a country-wide level, smaller players hold sway. Prebiotic companies have to comply with a number of regulations, especially those outlining the marketing and advertising of the products. Guidelines on labelling are also present, which puts pressure on prebiotic ingredients suppliers to be transparent in how they source their products. The degree of competition is high in the prebiotics market, and considering the undercurrents impacting probiotics and dairy supplements, it is highly likely that the landscape will become more competitive during the course of the forecast period.
The companies profiled in this study on prebiotic ingredients market include Koninklijke FrieslandCampina N.V., Roquette Frères S.A., Kerry Group plc, Ingredion Incorporated, Cargill, Incorporated, Yakult Honsha Co.,Ltd., Cosucra Groupe Warcoing SA, BENEO GmbH, Fonterra Co-operative Group Limited, Sensus America, Inc., and Jarrow Formulas, Inc.
Prebiotic Ingredients Market to Gain Momentum Owing to Rising Demand from Food and Beverage Industry
The growing demand for healthy beverage items worldwide is expected to promote the growth of the global prebiotic ingredient market. In the coming years, numerous dietary enhancements have confronted an authenticity emergency, as absence of logical writing on their genuine medical advantages hasn’t been truly impending. In any case, equipped with humungous showcasing spending plans, the dietary enhancements industry has nudged along. Furthermore, business as usual hasn’t completely changed; all things being equal, it has seen an advancement which has made space for ‘less-promoting, more-science’ based items—a playing ground more level and favorable for prebiotic fixings makers.
The global prebiotic ingredients market is classified on the basis of source, ingredients, end use, and region. In terms of source, the market is grouped into roots, cereals, vegetables, and others. Geographically, the market is dominated by North America, with Europe in close competition. Furthermore, the market in Asia Pacific will witness notable growth in the coming years owing to the increasing adoption of probiotics from supermarkets and hypermarkets.
There is developing interest in Indian shoppers for stomach related wellbeing fixings, especially prebiotics, in food items. India’s probiotics market is to a great extent zeroed in on creature feed, and probiotic items for human utilization are as yet a specialty area. Mindfulness exercises by organizations, for example, Yakult keeps on driving buyer mindfulness about probiotic items that will thusly keep on filling market development. Besides, developing dairy utilization in China is driving interest for esteem added dairy items. China’s reliance on imported dairy decreases its ability to build up its own cycles, and subsequently will in general repeat innovations created in Japan.
China has an enormous inulin source. Licensed innovation security for these items should be thought of, with numerous imitator items known to exist. The medical advantages of prebiotics and probiotics in China is as of now problematic, thus the deals are commonly determined by viva voce.
Food-beverages-Industry battles Tangible Impact of Economic and Cultural changes, Stay Updated on the Latest Trends in food-beverages-market@
https://www.transparencymarketresearch.com/food-beverages-market-reports-4.html
About Us
Transparency Market Research is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather, and analyze information.
Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.
Contact
Transparency Market Research
State Tower,
90 State Street,
Suite 700,
Albany NY – 12207
United States
USA – Canada Toll Free: 866-552-3453
Email: sales@transparencymarketresearch.com
Follow Us: Twitter | LinkedIn
Blog: https://tmrblog.com
Prebiotics, often overshadowed by the massive popularity garnered by probiotics, are finally getting their due – our new research finds demand for prebiotic ingredients has grown at nearly 6% annually since 2015, propelling global sales to the US$ 4.5 billion mark in 2018.
Read report Overview-
https://www.transparencymarketresearch.com/prebiotics-market.html
As the global dietary supplements industry fights a ‘perception battle’, prebiotics are emerging as a bright spot. However, it is also pertinent to note that prebiotics still command a market value that pales in comparison to their popular counterparts, the probiotics; this continues to be a challenge for prebiotic ingredients suppliers.
The surge in demand for prebiotic ingredients—although a recent phenomenon—is paradoxical. Over the years, many dietary supplements have faced a legitimacy crisis, as lack of scientific literature on their actual health benefits hasn’t been really forthcoming.
Strong expertise with attention to detail makes our market research reports stand apart. Download PDF Brochure –
However, armed with humungous marketing budgets, the dietary supplements industry has prodded along. And, the status-quo hasn’t entirely changed; instead, it has witnessed an evolution which has created space for ‘less-marketing, more-science’ based products—a playing ground more level and conducive for prebiotic ingredients manufacturers.
Request for Covid-19 Impact Analysis on Prebiotic Ingredients Market:
While consumer awareness and inquisitiveness about the scientific literature has helped prebiotic ingredients suppliers, the trust factor consumers once placed in probiotics is now being challenged. Scientific research, most notably from University of Copenhagen, has ruled that there is “lack of evidence” surrounding the actual health benefits of probiotics. The prebiotics industry has used these findings to ‘educate’ consumers on the benefits of using a combination of probiotics and prebiotics instead.
Buy our Premium Research Report on Prebiotic Ingredients Market@
As these perception battles support the momentum in the prebiotic ingredients market, gains have also been driven by a range of macro-economic factors, ranging from growing urbanization, increasing disposable income, and resurgency in retail sales. The impact of these broader factors has been especially palpable in the emerging countries of Asia Pacific.
More Trending Reports by Transparency Market Research –
The functional food and dietary supplement industry remained concentrated in North America and Europe for a long time. However, in the last decade or so, a new demographic of consumers in Asia Pacific has induced a scramble among the world’s biggest food and beverage brands. Currently, dietary supplements is a multi-million dollar business in Asia Pacific, and probiotics are easily available in hypermarkets and retail stores.
The plethora of opportunities emerging in Asia Pacific are not lost on prebiotic ingredients industry. However, to succeed in the highly lucrative and fiercely-competitive markets of Asia Pacific, a holistic strategy to capture market share from probiotic industry is required. In a region as cost-sensitive as Asia Pacific, all consumer awareness initiatives and marketing strategies can boomerang if product pricing is out of sync with consumer expectations.
Asia Pacific also offers unique advantages in terms of sourcing prebiotic ingredients. Many countries in the region are agrarian, and the various prebiotic ingredients, including fructo-oligosaccharide, mannan-oligosaccharide, galacto-oligosaccharide, and inulin are easily available to prebiotic manufacturers. As is the case globally, inulin remains the ingredient of choice for prebiotic companies in Asia Pacific. Galacto-oligosaccharides and fructo-oligosaccharides follow suit, with mannan-oligosaccharides being the least preferred of all prebiotic ingredients.
The prebiotic ingredients market shows varied a level of competitive landscape. On a global level, a handful of multinational companies account for a sizeable market share. However, regionally, and also on a country-wide level, smaller players hold sway. Prebiotic companies have to comply with a number of regulations, especially those outlining the marketing and advertising of the products. Guidelines on labelling are also present, which puts pressure on prebiotic ingredients suppliers to be transparent in how they source their products. The degree of competition is high in the prebiotics market, and considering the undercurrents impacting probiotics and dairy supplements, it is highly likely that the landscape will become more competitive during the course of the forecast period.
The companies profiled in this study on prebiotic ingredients market include Koninklijke FrieslandCampina N.V., Roquette Frères S.A., Kerry Group plc, Ingredion Incorporated, Cargill, Incorporated, Yakult Honsha Co.,Ltd., Cosucra Groupe Warcoing SA, BENEO GmbH, Fonterra Co-operative Group Limited, Sensus America, Inc., and Jarrow Formulas, Inc.
Prebiotic Ingredients Market to Gain Momentum Owing to Rising Demand from Food and Beverage Industry
The growing demand for healthy beverage items worldwide is expected to promote the growth of the global prebiotic ingredient market. In the coming years, numerous dietary enhancements have confronted an authenticity emergency, as absence of logical writing on their genuine medical advantages hasn’t been truly impending. In any case, equipped with humungous showcasing spending plans, the dietary enhancements industry has nudged along. Furthermore, business as usual hasn’t completely changed; all things being equal, it has seen an advancement which has made space for ‘less-promoting, more-science’ based items—a playing ground more level and favorable for prebiotic fixings makers.
The global prebiotic ingredients market is classified on the basis of source, ingredients, end use, and region. In terms of source, the market is grouped into roots, cereals, vegetables, and others. Geographically, the market is dominated by North America, with Europe in close competition. Furthermore, the market in Asia Pacific will witness notable growth in the coming years owing to the increasing adoption of probiotics from supermarkets and hypermarkets.
There is developing interest in Indian shoppers for stomach related wellbeing fixings, especially prebiotics, in food items. India’s probiotics market is to a great extent zeroed in on creature feed, and probiotic items for human utilization are as yet a specialty area. Mindfulness exercises by organizations, for example, Yakult keeps on driving buyer mindfulness about probiotic items that will thusly keep on filling market development. Besides, developing dairy utilization in China is driving interest for esteem added dairy items. China’s reliance on imported dairy decreases its ability to build up its own cycles, and subsequently will in general repeat innovations created in Japan.
China has an enormous inulin source. Licensed innovation security for these items should be thought of, with numerous imitator items known to exist. The medical advantages of prebiotics and probiotics in China is as of now problematic, thus the deals are commonly determined by viva voce.
Food-beverages-Industry battles Tangible Impact of Economic and Cultural changes, Stay Updated on the Latest Trends in food-beverages-market@
https://www.transparencymarketresearch.com/food-beverages-market-reports-4.html
About Us
Transparency Market Research is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather, and analyze information.
Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.
Contact
Transparency Market Research
State Tower,
90 State Street,
Suite 700,
Albany NY – 12207
United States
USA – Canada Toll Free: 866-552-3453
Email: sales@transparencymarketresearch.com
Follow Us: Twitter | LinkedIn
Blog: https://tmrblog.com
Market analysis is the process of assessing the market conditions, including trends, competition, and consumer behavior, to inform business strategies.
Consumer perception refers to how consumers view and interpret a brand or product based on their experiences, beliefs, and marketing communications.
Innovation in finance involves the development of new financial products, services, or processes that improve efficiency, customer experience, or market reach.
Market research is the systematic gathering, recording, and analyzing of data about a market, including information about the target audience and competitors.
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