Pocketmath, global ad and audience monetization programmatic technology leader, announced today that its proprietary audience network platform is now available for white labeling for mobile app developers, publishers, and advertisers. The white labeled platform will provide mobile software companies with a customized and proprietary branded platform to monetize, target, and re-target mobile app users with special programs and promotions, sell in-app inventory to external advertisers, and develop promotional partnerships, while also maintaining full control over their data and programmatic campaigns. Big brands, apps and market networks will be able to host, target and optimize their mobile programmatic audiences on one platform, without having to hand over any first-party data.
A white labeled audience network platform will open up countless options for our current and future partners, currently looking for ways to increase monetization. We are positioned to make lives easier for advertisers, big and small, by handing over the keys to their own audience network, built on the worlds largest self-serve mobile media buying platform, Pocketmath Head of Product Nuno Jonet explained.
Brands using the Audience Network Platform are able to custom-design and white label a monetization ecosystem especially tailored to their unique business objectives. By allowing clients to manage and create inventory when setting up their own managed demand-side platform (DSP), clients can take advantage of real-time programmatic dynamics to sell their unused inventory within their app or mobile web interface to fellow advertisers. This still allows clients to use third-party ad exchange marketplaces to bolster revenues from un-filled inventory.
By offering a chance to sell inventory within and outside of their own managed platform, Pocketmath gives advertisers the best of both worlds, and the ability to generate additional revenue streams, said Pocketmath Chief Financial Officer Joanne Joynson-Hewlett.
The engine behind Pocketmaths offerings is Pocketmaths proprietary real-time bidding stack and PRO, its enhanced mobile DSP that allows all of its users to harness massive amounts of data, from apps, games and mobile websites, to target millions of smartphone and tablet users. PRO uses Pocketmaths proprietary programmatic technology to deliver insight-driven optimization and automation alongside KPI-driven insights and reporting.
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Pocketmath is a leading mobile adtech company based in Singapore. It represents a new breed of adtech with media buying just one part of its business. Pocketmaths PRO Platform solution is built on top of its proprietary DSP technology. The company is creating new ways for super apps, with their self-contained ecosystems of buyers, sellers, and the data generated from their interactions, to capture revenue through audience network solutions. Pocketmath is also innovating new relationships between super apps and traditional agencies and brands.
The Pollack PR Marketing Group