Published by Jessica Weisman-Pitts
Posted on January 31, 2022
4 min readLast updated: January 28, 2026
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The period panties market is set to grow at 15.8% CAGR, reaching $180M by 2030, driven by increased awareness of feminine hygiene and eco-friendly products.
Future Market Insights (FMI) in its latest study has forecast the global period panties market to grow at 15.8% CAGR between 2020 and 2030. By the end of 2021, the market’s valuation is expected to reach US$ 180 Mn. The rise in awareness about feminine hygiene coupled with the increase in demand for eco-friendly period panties is projected to present lucrative opportunities for expansion of the market.
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An increasing number of women getting conscious about the prevalence of the diseases associated with unhygienic menstrual management practices and they are opting safer ways to maintain the proper menstrual hygiene. According to the National Center for Biotechnology Information (NCBI), women who use reusable absorbent pads are more likely to be diagnosed with at least one urogenital infection than women using disposable pads. Disposable period panties being meant for maintenance of proper hygiene and providing comfort are experiencing surge in demand.
The COVID-19 pandemic has affected the sales of the market severely, especially earlier this year. However, the market seems to be recovering steadily owing to the rise in requirement for the safer and more hygienic ways of menstrual management practices. FMI in the study reports growth at decelerated pace in 2020. However, 2021 onwards the market is expected to regain momentum.
FMI offers an in-depth analysis of the market trends, potential, growth, and restraints.
Some of the key takeaways from the report are highlighted below-
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COVID-19 Impact Analysis
The global period panties market has suffered major set-back due to the outbreak of novel coronavirus, during the first half of this year. The sudden lock down followed by the decrease in demand due to the shifted focus towards emergency requirements has slowed down the growth of the market.
While the market is overcoming the restraints such as financial crisis, unavailability of enough raw materials, and others, the demand for period panties is rising again to let the market expand further. According to FMI, the market is likely to get back to its feet by the end of the next year paving new paths to excel for the key market players.
Who is Winning?
The global period panties market has a highly competitive environment. In order to sail through the cut-throat competition, the key market players are focusing on launching of better quality products.
For instance,
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The article discusses the growth and forecast of the global period panties market, projected to reach $180 million by 2030.
COVID-19 initially slowed the market due to lockdowns and shifted focus to emergency needs, but recovery is underway.
North America is the dominant market, while East Asia and South Asia are expected to grow at higher rates.
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