Published by Coherent Market Insights
Posted on September 22, 2021
4 min readLast updated: February 3, 2026
The content analytics market is growing rapidly, driven by demand for unstructured data and advanced analytics. Social media and real-time analytics are key factors.
United States/WA: The global content analytics market was valued at US$ 1,653.5 million in 2016 and is estimated to witness a CAGR of 23.4 % during the forecast period (2017 – 2025).
Report Pages:[162 Pages]
The Competitive Area of the Content Analytics Market is Defined by Key Players Like:-Adobe Systems, Inc., Interactive Intelligence Group, Inc., Clarabridge, Inc., International Business Machines (IBM) Corporation, Opentext Corporation, Nice Systems Ltd., Oracle Corporation, SAS Institute, Inc., SAP SE, and Verint Systems.
Content Analytics is the act of applying business intelligence (BI) and business analytics (BA) practices to digital content. It provides insights on market patterns, trends, and product details to an organization with the integration of both structured and un-structured data. Increasing usage of advanced analytics, rising trend of real-time data analytics, and increasing demand for unstructured data is one of the major factors driving the content analytics market growth. For instance, in October 2020, Google launched a new version of Google Analytics, with “machine learning at its core” to provide new ways to monitor and track key data trends, and alert marketers and business owners to new opportunities.
This insights help company supervisors, executives, and managers to understand customer demand, market trend, and product description, among others. There is an increasing demand for real-time data analytics due to advantages such as cost-effectiveness and fast and accurate results. Real-time content analytics help companies to understand market trends and customer demand, as well as to launch their products in the market before the competitor’s launch. They also help companies to manage information lifecycle by establishing consumption metrics. Moreover, stiff competition among the market players has also augmented the demand for content analytics, driving the growth of the content analytics market.
Social media analytics will play an important role in the content analytics market growth due to the increasing involvement of social media channels in advertising and customer outreach. The COVID-19 pandemic coupled with the worldwide lockdown has increased the reliance of the general public on social media. This has been favorable for the content analytics market, which has grown in this period. Organizations are standing up analytics capabilities in a matter of weeks to inform business responses to COVID-19 challenges and prepare for the future. Increasing social networking data has increased the demand for social media analytics software and solutions in various organizations, driving the content analytics market growth.
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Moreover, growth of the content analytics market can attributed to the increasing adoption of advanced technologies, such as Internet of Things (IoT), Artificial Intelligence (AI), and Big Data, for content analytics. For instance, in April 2021, Subex launched HyperSense, an end-to-end augmented analytics platform that helps enterprises make faster, better decisions by leveraging AI across the data value chain. It may even lead to an era where digital content and content analytics become the primary sources of market intelligence for businesses. However, high cost and the lack of awareness and software handling are major factors restraining the growth of the content analytics market.
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The post [PDF] Content Analytics Market Growth Is Driven by the Increasing Demand for Unstructured Data appeared first on Gatorledger.
The article discusses the growth of the content analytics market driven by the demand for unstructured data and advanced technologies.
How does real-time data analytics contribute to market growth?
What role does social media analytics play in the content analytics market?
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