Published by Coherent Market Insights
Posted on September 22, 2021
3 min readLast updated: February 3, 2026
The automotive HUD market is growing due to increased safety awareness. Key players are innovating to improve vehicle safety, despite high costs limiting adoption.
United States/WA: The global automotive HUD market is estimated to account for US$ 466.2 million in terms of value and 8,143.6 Thousand units in terms of volume by the end of 2019
Report Pages:[130 Pages]
The Competitive Area of the Automotive HUD Market is Defined by Key Players Like:–Continental Automotive GmbH, DENSO CORPORATION, Garmin Ltd., Nippon Seiki Co., Ltd., Panasonic Corporation, Pioneer Corporation, Robert Bosch GmbH, Visteon Corporation, and Yazaki Corporation
An Automotive Head-Up-Display (HUD) displays valuable information on the display without causing drivers to constantly look away from their normal perspective. Automotive HUDs are the perfect way for individuals to keep an eye on the road, as it provides vital information needed for decision making. The growth of the automotive HUD (head-up display) market is mainly driven by the increasing incidence of road accidents around the globe. Road crashes are the leading cause of death in the United States for people aged 1 to 54. According to the Association for Safe International Road Travel (ASIRT), more than 38,000 people die every year in crashes on U.S. roadways.
Currently, auto giants such as Audi, Lexus, Toyota, Honda, General Motors, BMW, Mercedes, Kia, Mazda, Nissan, Volvo, and Citroen offer some form of HUD system. Automotive HUDs are expected to make their way into new vehicles to provide drivers with better visibility and ease of use. Moreover, it helps improve traffic flow, prevent impact of collisions, and reduce accidents. Furthermore, HUD can be paired with on-board cameras and adaptive cruise control for better security. Thus, market players are focusing on developing technologically advanced and innovative automotive HUDs to improve vehicle safety. For instance, in January 2021, Panasonic Automotive launched new Augmented Reality (AR) heads-up display (HUD).
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Moreover, in April 2021, Huawei launched its next-generation intelligent components and solutions, including the 4D imaging radar, AR-HUD, and MDC 810 during its Huawei Inside (HI) product launch titled ‘Focused Innovation for Intelligent Vehicles’. These products are designed to help OEMs build advanced intelligent vehicles and to upgrade their technology and become a pioneer of autonomous driving. This in turn is expected to accelerate the growth of the automotive HUD (head-up display) market. Furthermore, increasing awareness among car users about automotive HUD will boost the automotive HUD (head-up display) market growth, as consumers are now more inclined towards luxury cars with built-in HUD system.
Automotive HUD is a potential alternative for digital instrument panel, which is expected to pose excellent opportunities for key players in market. However, due to the limited use of automotive HUD systems and the high initial investment, not many auto manufacturers are inclined towards manufacturing this system. HUD system can only be installed in high-end segment cars such as luxury cars, premium cars, and sports cars. Thus in turn is expected to hamper the automotive HUD (head-up display) market growth.
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The post [PDF] Automotive HUD (Head-up Display) Market to Witness Strong Growth Due To Increase in Awareness about Passenger and Vehicle Safety appeared first on Gatorledger.
The article discusses the growth of the automotive HUD market driven by increased awareness of passenger and vehicle safety.
Key players include Continental Automotive GmbH, DENSO CORPORATION, and Garmin Ltd.
High initial investment and limited use in luxury vehicles are major challenges.
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