PAYKEY REDEFINES CUSTOMER EXPERIENCE WITH LAUNCH OF SOCIAL TELCO SOLUTION

Mobile Smart Keyboard Enables Users to Top-up, Make Transfers and More from Within Any Mobile Application

PayKey, a Social Banking solution provider, today announced the launch of its new Social Telco Solution and Mobile Smart Keyboard™, which will be demoed during Mobile World Congress 2018. The solution is set to redefine the customer experience by transforming the smartphone keyboard into a new channel for services, information, and communication; streamlining customer engagement and sales channels into one button, always in front of the customer.

Following the success of its Social Banking solution with tier one banks around the globe including Westpac, UOB, Garanti, and more, Paykey is rapidly expanding by bringing its unique offering to telcos worldwide. “As demand has grown, so too has our vision, which has evolved into creating this innovative telco solution, allowing customers to access key operator services within any mobile messenger and social application”, said Guy Talmi, CMO, PayKey.

Mobile operators currently rely on multiple fragmented channels which cause a high level of friction for the user, leading them to suffer a low level of customer engagement and loyalty. Consumers are frustrated by siloed communication and service channels such as online, mobile applications, third party resellers in bricks-and-mortar stores and telephone call centres, with only 36% of consumers satisfied with the digital experience provided by their operator.

At the core of PayKey’s Social Telco solution is the patent pending Mobile Smart Keyboard™. This unique keyboard seamlessly integrates with the mobile app or e-wallet of the operator, enabling users to access a variety of services including credit top-up and transfer, balance check, notifications, and more from within any mobile application, without having to open the telco’s app.

PayKey is a white label solution that enables full customisation of the branding, user experience, service offering and service flow. The solution integrates easily at the API level and retains the telco’s authentication method without compromising the security level. By providing a mobile telecom branded button on the keyboard, PayKey’s Telco solution takes all friction out of the user experience, and serves as the ultimate channel to drive new revenue growth, deliver fully digital customer service, and to increase customer engagement, and thus, loyalty.

“This is yet another example of how we are continuing to push the boundaries of mobile innovation, and bridging the gap between mobile operators and customers,” noted Talmi. “Consumers are spending more and more time on mobile, and are increasingly expecting to access companies and services instantly and seamlessly. The Telco Keyboard allows them to do just that. As PayKey moves forward, it will continue to demonstrate to consumers and organisations that it is at the forefront of mobile customer experience.”

Maritza Perez Bermudez, Executive Vice-President of Retail & Marketing at Banco Davivienda said: “We’ve experienced first-hand what PayKey can deliver through the launch of our DaviPlata e-wallet. With the innovative keyboard technology we have seen increase in the DaviPlata customer base. Expanding this technology towards Telco services is just natural for us. Soon, our customers will be able to easily top up their prepaid accounts directly from their keyboard without having to on-board a dedicated app. We are very excited to be one of the first service providers that bring this innovation to the market and are looking forward to additional future projects with PayKey.”