Published by Wanda Rich
Posted on March 27, 2025
The global partner relationship management software market is estimated at a value of US$ 776.2 million in 2024. Worldwide demand for partner relationship management software is projected to increase at a CAGR of 14.3% and reach a market size of US$ 2.95 billion by 2034.
Partner relationship management software helps organizations manage and streamline activities with their partners such as distributors, resellers, managed service providers (MSPs), and value-added resellers (VAR). The digitalization trend is driving the adoption of partner relationship management software solutions by several end-use industries, including IT & telecommunications, healthcare, BFSI, and retail.
Organizations continuously seek to optimize channel sales and marketing efforts. Partner relationship management software solutions help streamline processes and improve partner collaboration. Enhanced partner relationships contribute to improving customer experiences. Thus, several end-use organizations are investing in partner relationship management software solutions to strengthen their relationships with partners and clients.
The integration of artificial intelligence (AI) and automation with partner relationship management software is expected to enhance business and client-centric relationships. Advanced analytics are also set to enhance the capabilities of partner relationship management software.
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Key Takeaways from the Market Study:
“Enterprises are rapidly adopting cloud-based partner relationship management software solutions as they come with several benefits such as scalability, flexibility, and security”, says a Fact.MR analyst.
Competitive Analysis
Leading providers of partner relationship management software solutions are focused on innovation to increase their product offerings and revenue shares. They are also producing industry-specific such as retail, healthcare, and finance partner relationship management (PRM) software solutions tailored to their unique needs.
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More Valuable Insights on Offer
Fact.MR, in its new offering, presents an unbiased analysis of the global partner relationship management software market, presenting historical demand data (2019 to 2023) and forecast statistics for the period (2024 to 2034).
The study divulges essential insights on the market based on deployment (cloud, on-premise), enterprise size (large enterprises, SMEs), component (solutions, services), and end-use industry (BFSI, IT & telecom, retail & consumer goods, manufacturing, healthcare, others), across seven major regions of the world (North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, and MEA).
Key Companies Profiled:
Webinfinity; Salesforce Inc.; PartnerTap; Zift Solutions Inc.; ZINFI Technologies Inc.; Oracle Corporation; Sharework; Magentrix Corporation; PartnerStack Inc.; Appdirect; Kiflo; Magnetrix Corporation; Allbound Inc.; Impartner, Inc.; ChannelXperts; Creatio; Mindmatrix; Impact Tech Inc.; LeadMethod Inc.; Agentics; Channeltivity; ChannelEyes; Affise Inc.; Crossbeam; LogicBay Corporation; Relayware ; Dentsu.
Industry News:
Affise Inc. introduced its latest partnership marketing tech support system titled Affise Reach in March 2022. The platform allows brands to directly organize, implement, and measure partnership marketing campaigns without support from a third party. Using Affise Reach, marketing teams can search through a database of vetted partners which includes everything from web, social, and mobile app advertising.
In February 2022, Dentsu Singapore announced an alliance with Impact Tech Inc. to enable and increase partnership opportunities for clients worldwide.
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