A global market and customer intelligence solutions provider, Infiniti Research, has announced the completion of their latest market opportunity analysis for a pharmaceutical company. The client is a well-established American multinational pharmaceutical corporation with an annual revenue of over US $35 Billion. The primary aim of the company was to estimate the market demand for their OTC drugs when its launched as the development cost involved in the process was quite high. Moreover, it was also facing challenges in terms of the launch of new classes of drugs as OTC drugs seek secondary indications. Also, factors such as high competition from existing and new players and the development of advanced molecules and formulations were necessitating the adoption of a precise market opportunity analysis.
Recent market analysis predicts a high demand for OTC drugs in the near future, mostly due to the proliferation of the healthcare industry, globally. The OTC drugs market in countries such as India, China, and Brazil are proliferating due to increased awareness and affordability among the population. Also, better accessibility to OTC drugs coupled with innovative developments in the global pharmaceutical drugs industry are the other factors contributing to the global demand for OTC drugs.
According to the pharmaceutical industry experts at Infiniti Research, The business model of any company must be assessed by classifying consumers and other factors such as direct and indirect competitors, brand value propositions, existing regulations, supply chains, and the general environment. The market opportunity analysis done by Infiniti helped the establishment to strategize their launch plan for OTC drugs based on the key competitors, their products, and the technologies employed by them. The insights offered also helped the client in terms of a better management guidance and real-time decision making.
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About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. Learn more at https://www.infinitiresearch.com/about-us
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